About Us
Whitman Family Development is a family-owned real estate company specializing in high-end retail, management, and leasing. The company owns and operates Bal Harbour Shops, a historic luxury shopping destination. Bal Harbour Shops is a global leader in the industry and is best known for its curated retail, as well as the emotional connection to its tenants and customers. For more information on Bal Harbour Shops, please visit https://www.balharbourshops.com/ .
Position Summary
The Bal Harbour Shops (BHS) Access Marketing Manager will work alongside the Head of Omnichannel Retail & Consumers and the Director of Brand Media & Content managing all marketing efforts that promote the Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up destination.
This individual will spearhead and manage marketing, communication, and design strategies and efforts activating Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up initiatives which include but are not limited to include social & digital media content creation and management, event promotion and communications, managing and servicing paid and in-kind media and advertising opportunities. Assists in logistics and coordination for all promotional efforts and activations surrounding Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up.
Responsibilities
- Manage and facilitate marketing initiatives and communication for Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up
- Participate in marketing & advertising creative ideation and logistics including:
- Create communication plans and promotional plans specific to BHS Access Membership program and the Bal Harbour Shops Access program
- Liaison with local media outlets in BHS Access markets to build a comprehensive media plan to promote the arrival and overall Pop-up event
- Creation of timelines for marketing efforts including but not limited to social media plans, external media & advertising plans, internal newsletter plans
- Create event invites and/or promotional creatives by way of internal systems freelance team
- Administer and manage field marketing assets, OOH, and promotional wayfinding creatives of BHS Access Pop-up and BHS Access on-property specific activations
- Maintain and update all image, video and visual assets to use for PR communications as well as other internal and external communications
- Oversee, manage, and facilitate all BHS Pop-up website updates including but not limited to brand updates, Pop-up detail updates, Events Calendar, Social Scene, Menu updates, etc.
- Administer and manage the BHS Access, BHS Pop-up, and BHS Post Pop-up newsletter calendar
- Administer and manage the planning and executing of BHS Access, BHS Pop-up, and BHS Post Pop-up newsletter calendar including copy, imagery, format, review, quality checks on links, format, copy, etc.
- Work with BHS Marketing Manager and Pop-up teams on digital reporting surrounding event initiatives
- Manage and facilitate along with graphic design and digital teams all invite blast needs throughout the Pop-up period including invite creation, landing page development, subject lines, and send schedules.
- Manage and review internal and external digital reports to understand success of digital promotion and campaigns
- Manage and maintain the schedule and posting for Bal Harbour Shops Access Pop-up social media channels
- Manage and work alongside social media content shooter to create engaging and on-brand content for posting
- Ability to shoot and edit content including but not limited to photography, video reels outside of freelance content shooter
- Administer and manage content shoots including styling and mood board planning of aligned content inspiration
- Manage and work alongside social media copy writer for all captioning of posts.
- Manage reservation details for media and influencers directly with Bal Harbour Shops Access Pop-up restaurant
- Manage logistics for Pop-up media visits and Access VIC gifting along with the Access Suite and Pop-up teams
- Assist in creating brand strategies and promotional events
- Research relevant marketing strategies and trends
Education and Experience
- Bachelor’s degree in marketing, digital marketing, advertising, communication, or a related field
- 3+ years of experience in marketing or a related field
Knowledge, Skills, and Abilities
- Ability to travel approximately 25% of the time.
- Understanding of traditional and emerging marketing channels and initiatives
- Strong knowledge in social media content creation along with photo and video skills including editing
- Strong knowledge in digital marketing including social media, email communication, website, and digital advertising
- Graphic design and proficient in Canva and/or Adobe suite
- Strong interpersonal, written, and oral communication skills
- Knowledge in fashion and luxury industry a plus
- Solid organizational skills
- Meticulous attention to detail
- Effective planning and time management
- Ability to work under pressure and meet deadlines
- Strong problem-solving and research skills
- Strong ability to think creatively and resourcefully
- Ability to simplify complex information and communicate effectively
- Provide professional judgement and discretion
- Self-starter and ability to work individual and as a team
- Great teamwork skills
- Adaptability
- Flexible hours
Physical Requirements
Primarily sedentary role which requires the ability to occasionally bend, stoop, reach, lift, move, and carry materials and supplies weighing twenty-five (25) pounds or less.
This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the employee. Duties, responsibilities and activities may change at any time with or without notice.
