Digital Media Specialist

The Citizens' Independent Transportation Trust (CITT) is looking for a Digital Media Specialist. This is a permanent position that will play a critical role in shaping the digital presence, communication and community-engagement efforts of the CITT.

To apply, go to: www.miamidade.gov/jobs

Job ID No.: 91863

Responsibilities

• Develop and execute a monthly social media plan that contains curated and engaging content across CITT’s social media platforms, which currently include X, LinkedIn, Facebook, Instagram and Threads.

• Manage social media campaigns that promote CITT initiatives, engage with followers, and drives traffic to CITT's website.

• Prepare a monthly and yearly report of Key Performance Indicators (KPIs) that measure the performance of CITT’s social media posts and engagement.

• Track, analyze, and report on key digital metrics using Google Analytics, social media insights, and dashboard data. Provide actionable recommendations to optimize content performance and engagement.

• Update and manage CITT’s website. This includes CITT’s two new interactive Power BI dashboards, which provide transparent and accessible transportation data for the public and stakeholders. Also, work with Miami-Dade County’s Communications and Customer Experience Department (CCED) to revamp the existing website so that it is user-friendly and augmented for Search Engine Optimization (SEO).

• Perform and manage all aspects of the "Mobility Matters" video podcast, including content planning, audio/video production, platform distribution (YouTube, Apple Podcasts, Spotify, etc.), and maintaining ongoing promotions of the podcast across digital channels.

• Work with the CITT Chief Community Engagement Officer and other staff members in the development and distribution of an electronic newsletter that highlights CITT and PTP achievements.

• Design and produce a wide range of digital assets, including graphics, infographics, video clips, and audio content to support CITT’s digital initiatives and outreach campaigns.

• Work with CCED on digital advertising and social-media boost campaigns; and finding and developing opportunities where CITT can collaborate on social media campaigns, or other digital content, to promote the CITT.

• Explore the use of artificial intelligence (AI) to support CITT initiatives; explore and implement Artificial Intelligence (AI) tools and applications that can support CITT's strategic objectives, such as automating content creation, enhancing user interaction on digital platforms, and improving data analysis.

Qualifications

The ideal candidate is highly creative, detail-oriented, organized, self-motivated, committed to public service, and possesses strong video editing and writing skills. The ideal candidate also possesses the following qualifications:

• Has two or more (2+) years of experience in digital media coordination, content creation, or digital marketing

• Has experience with website management and content management systems (CMS)

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and/or other similar software products for graphic and video production

• Familiar with managing interactive dashboards (e.g., Power BI)

• Has podcast production experience (preferred)

• Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, Facebook ads, Sprinklr)

• Has AI literacy and an understanding of AI applications in digital media and communications (e.g., ChatGPT, MidJourney, and AI-based content automation tools)

• Certifications in digital marketing, social media management, or AI tools are a plus (e.g., Google Analytics certification, Facebook Blueprint, AI-related courses)

• Excellent communication and collaboration skills

• Has expertise in customer service, quality control, public outreach, transit operations or other relevant subject areas

Other desired competencies include:

• Excellent written and verbal communication skills

• Strong project management skills with the ability to manage multiple priorities

• Creative thinker with a strong sense of visual design and attention to detail

• Ability to work collaboratively in a team environment and with external vendors

• Willing to work flexible hours as needed, including weekends

Education

Bachelor's degree in Business Administration, Digital Media, Marketing, Communications Graphic Design, Information Technology, or related field.

Work Experience

A minimum of two years of professional experience is required.