Social Media Marketing Intern

Dynamic intern with Social Media & PR skills wanted for a full-time paid internship with the pioneer of the all-inclusive vacation concept – Club Med. The candidate is expected to have marketing experience with social media and public relations, willing to write and engage as a brand advocate. A mix of creativity, a customer service mind set, and attention to details are important for success in this position.

Social Media responsibilities include:

• Collaborate with our social media agency to ensure alignment with brand messaging and oversee daily content management and monitoring.
• Review, edit, and optimize the monthly social media content calendar.
• Assist in planning and executing social media campaigns at both the corporate and resort levels.
• Work closely with resort community managers and global corporate offices to facilitate content creation.
• Develop content briefs for resort community managers to execute across individual resort Instagram pages.
• Create social media recap presentations showcasing performance analytics from content managers and influencer-generated content.
• Assist in vetting and selecting influencers in collaboration with our influencer agency.
• Conduct competitive research to identify best practices and emerging trends in social media marketing.

Public Relations responsibilities include:

• Assisting PR Manager and PR Agency in daily operations
• Assisting with vetting & organizing group press trips and individual media/influencer stays
• Assisting and monitoring press inquiries
• Organizing media coverage and sharing via email internally monthly
• Coordinating partnerships and promotions
• Building media lists
• Weekly media research and filing
• Aid in event planning

Brand Responsibilities:

• Support key strategic projects to ensure consistent Club Med brand messaging across all 360 marketing channels, while contributing to the creation and development of marketing toolkits for the team.
• Collaborate with PR, Social Media, Content, and Product teams to align with Club Med’s brand vision.
• Develop brand guidelines for promotional campaigns aligned with Club Med’s tactical strategy.
• Assist in executing the communication strategy within the North American market.
• Gather and analyze customer insights, benchmarking data, and other relevant metrics.

Responsibilities include but not limited to:

• Liaising with international resorts & corporate offices to obtain answers to posts/content
• Daily PowerPoint recaps of marketing initiatives
• Daily monitoring/tracking of social media networks
• Daily content review & weekly content generation
• Daily monitoring/tracking of US press coverage
• Competitive analysis & review
• Best practices analysis and benchmarks of other brands
• General reporting
• Assisting with compiling PR, Social Media and Content topics for NAM Marketing newsletter

Requirements:

• Currently enrolled or recent graduate from Marketing/PR/Communications program
• Ability to multi-task and provide recommendations to the marketing team
• Innovative and proactive individual