About Us

Whitman Family Development is a family-owned real estate company specializing in high-end retail, management, and leasing. The company owns and operates Bal Harbour Shops, a historic luxury shopping destination. Bal Harbour Shops is a global leader in the industry and is best known for its curated retail, as well as the emotional connection to its tenants and customers. For more information on Bal Harbour Shops, please visit https://www.balharbourshops.com/ .

Position Summary

The Bal Harbour Shops (BHS) Access Marketing Manager will work alongside the Head of Omnichannel Retail & Consumers and the Director of Brand Media & Content managing all marketing efforts that promote the Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up destination.

This individual will spearhead and manage marketing, communication, and design strategies and efforts activating Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up initiatives which include but are not limited to include social & digital media content creation and management, event promotion and communications, managing and servicing paid and in-kind media and advertising opportunities. Assists in logistics and coordination for all promotional efforts and activations surrounding Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up.

Responsibilities

Manage and facilitate marketing initiatives and communication for Bal Harbour Shops Access program and Bal Harbour Shops Access Pop-up
Participate in marketing & advertising creative ideation and logistics including:
Create communication plans and promotional plans specific to BHS Access Membership program and the Bal Harbour Shops Access program
Liaison with local media outlets in BHS Access markets to build a comprehensive media plan to promote the arrival and overall Pop-up event
Creation of timelines for marketing efforts including but not limited to social media plans, external media & advertising plans, internal newsletter plans
Create event invites and/or promotional creatives by way of internal systems freelance team
Administer and manage field marketing assets, OOH, and promotional wayfinding creatives of BHS Access Pop-up and BHS Access on-property specific activations
Maintain and update all image, video and visual assets to use for PR communications as well as other internal and external communications
Oversee, manage, and facilitate all BHS Pop-up website updates including but not limited to brand updates, Pop-up detail updates, Events Calendar, Social Scene, Menu updates, etc.
Administer and manage the BHS Access, BHS Pop-up, and BHS Post Pop-up newsletter calendar
Administer and manage the planning and executing of BHS Access, BHS Pop-up, and BHS Post Pop-up newsletter calendar including copy, imagery, format, review, quality checks on links, format, copy, etc.
Work with BHS Marketing Manager and Pop-up teams on digital reporting surrounding event initiatives
Manage and facilitate along with graphic design and digital teams all invite blast needs throughout the Pop-up period including invite creation, landing page development, subject lines, and send schedules.
Manage and review internal and external digital reports to understand success of digital promotion and campaigns
Manage and maintain the schedule and posting for Bal Harbour Shops Access Pop-up social media channels
Manage and work alongside social media content shooter to create engaging and on-brand content for posting
Ability to shoot and edit content including but not limited to photography, video reels outside of freelance content shooter
Administer and manage content shoots including styling and mood board planning of aligned content inspiration
Manage and work alongside social media copy writer for all captioning of posts.
Manage reservation details for media and influencers directly with Bal Harbour Shops Access Pop-up restaurant
Manage logistics for Pop-up media visits and Access VIC gifting along with the Access Suite and Pop-up teams
Assist in creating brand strategies and promotional events
Research relevant marketing strategies and trends

Education and Experience

Bachelor’s degree in marketing, digital marketing, advertising, communication, or a related field
3+ years of experience in marketing or a related field

Knowledge, Skills, and Abilities

Ability to travel approximately 25% of the time.
Understanding of traditional and emerging marketing channels and initiatives
Strong knowledge in social media content creation along with photo and video skills including editing
Strong knowledge in digital marketing including social media, email communication, website, and digital advertising
Graphic design and proficient in Canva and/or Adobe suite
Strong interpersonal, written, and oral communication skills
Knowledge in fashion and luxury industry a plus
Solid organizational skills
Meticulous attention to detail
Effective planning and time management
Ability to work under pressure and meet deadlines
Strong problem-solving and research skills
Strong ability to think creatively and resourcefully
Ability to simplify complex information and communicate effectively
Provide professional judgement and discretion
Self-starter and ability to work individual and as a team
Great teamwork skills
Adaptability
Flexible hours

Physical Requirements

Primarily sedentary role which requires the ability to occasionally bend, stoop, reach, lift, move, and carry materials and supplies weighing twenty-five (25) pounds or less.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the employee. Duties, responsibilities and activities may change at any time with or without notice.

Whitman Family Development

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