The Fragment Media Group, which includes The Daily Dot, Nautilus, Passionfruit, and One5c, is seeking an Account Executive to join our growing partnerships and sales team.
The Account Executive will drive revenue through direct-response campaigns across FMG’s newsletter ecosystem, which includes the following properties:
- Nautilus: an award-winning science magazine
- DailyDot: the leading internet culture publication
- Passionfruit: a resource and community for Creators
- One5c: a climate-action newsletter
With over 30M unique visitors per month, a collection of well-attended events, and a quickly growing newsletter subscriber base of nearly 500k, the Account Executive should be consultative and creative, able to usher clients towards the right FMG solutions across our portfolio of brands and products.
The ideal candidate will already be comfortable with the ins and outs of digital media sales, having worked on the sales-side at a publisher or agency managing advertisers’ digital media spend.
A background in (1) newsletter-first sales and a network of direct-response marketers actively spending in the newsletter space, and/or (2) event-driven or event-supported programs, would also help with consideration.
Location
Remote
What You’ll Do
- Drive revenue growth by selling newsletter ad inventory to direct-response advertisers, from prospecting and outreach to closing deals and securing renewals
- Build and manage a pipeline of potential direct-response advertisers, using market insights and data to target high-potential clients
- Collaboratively work with internal team members to develop lead-generation strategies to generate opportunities with prospective customers
- Develop compelling pitches that showcase the effectiveness of our newsletter channels for direct-response campaigns
- Collaborate with internal teams, including ad ops and account management, to ensure smooth campaign execution and optimize performance
- Maintain strong client relationships, providing ongoing support, analyzing campaign metrics, and making data-backed recommendations for improvement.
- Provide account management, updates on campaign performance, campaign wrap-up reports, and opportunities for renewals
- Represent FMG publications and network partners as a knowledgeable resource for your clients and agencies
- Provide ideas to help continuously improve our solutions and keep the team informed about customer feedback and data gathered in the field
- Keep up to date with industry trends, competitor offerings, and best practices
- Collaborate with an SDR to support you with your outreach and booking meetings
- Collaborate with the creative team on campaign concepts, collateral development, and sales pitches
- Identify new and interesting data points and insights that add value to the sales process
What We’re Looking For
- You have 2-5 years of recent/relevant advertising sales experience
- You have a verifiable and current list of direct-response agency and client relationships
- You have experience selling newsletter advertising
- You have experience selling events
- You bring an energy and vitality to the sales process
- You’re willing to get your hands dirty and participate in proposal generation and data gathering to support your prospecting
- You’re skilled in prospecting and developing new business
- You are a highly motivated and self-starting individual
- You have excellent written/verbal communication skills
- You are internet savvy and like to dig deeper to find what you are looking for
- You can prioritize and manage time effectively
- You are intellectually curious and have a desire to learn about the business and potential clients
- You’re not just comfortable with cold-outreach and client communications, you’re hungry to interact as much as you can
Fragment Media Group recognizes the value of the broad and rich variety of experiences, ideas, and skills our team members bring to the business. Beyond compliance with government regulations, we foster diversity by encouraging an environment that taps the full potential of each employee consistent with the Fragment Media Group’s high standards of performance. We believe that there is an ongoing benefit to our families, employees, and community when Fragment Media Group supports a diverse workforce. We are committed to equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, sexual orientation, genetic information, gender identity/transgender status, or veteran status.
