The Marketing Events Manager is an experienced event marketing professional who is responsible for supporting the strategic planning and execution of industry events, councils and association memberships. In this role, the successful candidate will be strategic, data driven and deliver exceptional execution of event activations. They will also possess a client-centric and relationships-oriented mindsight, working directly with Sales, Marketing and other stakeholders to ensure a comprehensive approach to their aligned segment.
Responsibilities
- Primary responsibilities include end to end event management for advisory and executive council events including but not limited to event budget, invite strategy and execution, logistics, contracting, venue management, transportation, content management, onsite experience, production and AV
- Align yearly council member engagement strategy with stakeholder priorities and initiatives including membership oversight and email newsletter project management
- Secondary responsibilities include coordinating logistical and tactical needs for segment specific industry events and Zelis hosted client events, including but not limited to event budget management, invite strategy and execution, logistics, contracting, venue management, transportation, content management, onsite experience, production and AV, sponsorship and booth activations, pre- and post-conference campaigns and communications
- Create event best practice guides and templates for both industry and hosted events
- End to end project management of virtual events and webinars including invite strategy and execution, platform management, experiences, during event support, content management, etc.
- Partners with the Marketing Operations Coordinator on budget and vendor management processes, including new vendor submissions, and legal and finance agreements.
- Provide on-going evaluation across each event and membership and how to adapt for Zelis’ current, and future revenue generating and brand positioning needs
- Manage, measure and report on effectiveness of events and other activation tactics, including key metrics, KPIs and benchmarks
- Leads project management of all events/memberships in partnership with Sales and segment marketing
What You’ll Bring To The Team
- Understanding of how events support the full customer journey, including both revenue generation and brand building
- Experience managing external and hosted event engagements and sponsorships
- Proficient with MS Office programs and related marketing/ communications technologies - Hubspot and Cvent are not required, but a plus
- Preferred: Management of third-party memberships/association
Education + Background:
- Minimum of 5-7 years of marketing experience
- BS Marketing, Business, or related degree
- Healthcare (tech) experience preferred
- Strong communication/writing skills (including some copywriting)
- Highly organized and detail-oriented
- Proven history of being both strategic and analytical in prior roles
- Travel up to 15% of the time
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.
Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.
Commitment to Diversity, Equity, Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.
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