Can you develop high-level strategy one minute and translate it into thumb-stopping ad copy the next?
When you brainstorm ways to market something new, do the ideas flow so fast that you can barely capture them all?
Are you an ace synthesizer who can distill an essay into a haiku?
About Spark No. 9:
Spark No. 9 is a boutique strategy validation consultancy. We partner with companies with big growth agendas who want to know “Will this work?” before they launch.
Spark specializes in developing and testing innovative strategies that drive growth for companies of all sizes: from startups to small and mid-sized companies to the Fortune 100. We de-risk big strategic moves for our clients—new product launches, audience acquisition, rebrands—using multivariate testing to unearth data-driven insights and validate a path forward.
Digital marketing is at the heart of Spark’s rigorous approach: Spark uses advertising platforms to test strategies in parallel. The customer data we produce is real-life and behavioral, based on people clicking on real live ads.
Role Overview:
We are seeking a Copywriter and Marketing Strategist to join our small, high-performing team. The successful candidate will make business and marketing strategy come alive through the written word in thoughtfully crafted digital marketing campaigns.
Key Responsibilities:
1. Strategy Development (30%):
Conduct landscape research about products and customers to inform strategy workshops.
With Spark team, customize strategy workshop structure; facilitate portions of workshop and synthesize outputs for strategy development.
With colleagues and clients, develop multiple strategies for positioning new and existing products and services.
Articulate underlying hypotheses for each positioning strategy concisely: what it is, how it works, why it can succeed.
With Spark team, bring positions to life through moodboards, succinct overviews, example ads and landing page copy.
Articulate each positioning strategy concisely, in presentation deck form.
2. Copywriting for Testing Strategies (50%):
Develop copy strategy—voice, tone, word choice—for each position, using target audience descriptions as a key input.
With creative team, bring each position to life as multiple ads and landing pages.
Write ad and landing page copy rooted in strategy to engage and convert target audiences.
Collaborate with Spark team to ensure consistency in messaging across websites, ads, email, social media, blogs, and landing pages that may be part of testing.
3. Data Analysis and Strategy Iteration (10%):
With Spark team, interpret campaign data to guide next wave of testing; iterate campaigns based on insights and quantitative analysis about the performance of each ad and landing page.
Update strategy—and copy—based on quantitative results of testing.
Synthesize testing results and craft clear, actionable go-forward strategies.
4. Company Marketing (10%):
Support Spark’s own marketing efforts, including social media posting, email newsletter development, and events.
(Percentages are approximate and may flux with business needs)
Qualifications:
Excellent written and verbal communication skills.
Proven experience in copywriting and digital marketing strategy.
Creative thinker with a strategic mindset: you can write a killer ad one minute, and develop a strategy for testing hypotheses the next minute.
Ability to interpret data and draw actionable insights.
Ability to juggle multiple projects and deadlines.
Self-directed, proactive team player.
Familiarity with digital marketing tools and platforms.
About You:
You love words. You’re witty, original, and can change writing styles effortlessly.
You’re a fast learner—you adapt to new challenges quickly and get a rush out of acquiring new skills. You’re self-directed: you have a “figure it out" attitude and you’re driven to find solutions independently, take ownership of tasks and projects, and identify the work that needs to be done, then do it.
You recognize the importance of strategic consistency: you connect, for example, high-level strategic goals to a workhorse word in an ad.
You are comfortable working side-by-side as well as collaboratively. Remote work is your preference.
Why Join Spark No. 9?
We share our opinions, listen to each other, and collaborate on diverse and challenging client projects – it’s what we do all day.
We have a “hive” mind. It’s what makes us FAST (really fast). We are all proactive, and we pitch in wherever we can. No formalities here, just opportunities for growth.
We are flexible and remote. Your time is yours. We don’t meet to do work—we do work to meet.
If you are a strategic thinker with a knack for crafting compelling copy and a passion for driving digital marketing success, we would love to hear from you. Apply today to join Spark No. 9 and help us ignite growth for our clients!
To Apply:
Please send your resume, a cover letter detailing your relevant experience, and samples of your work to lfisk@sparkno9.com.
