Description:
La Terra Fina is seeking a highly organized and detail-oriented Marketing Specialist to join our growing Marketing team. As a Marketing Specialist, you will be responsible for ensuring the on-time execution of creative campaigns, maintaining content accuracy on our websites, retailer websites, and social media pages. You will also play a key role in defining and building our Shopper Marketing programs.
Campaign Execution
- Focuses on the day-to-day execution of marketing campaigns across various channels (digital, social, email, in-store)
- Partner with creative agency to coordinate the execution of creative concepts
- Works with creative agency to achieve on-time delivery of promotional materials
- Ensures assigned projects meet established timelines and are in alignment with the established creative plan
- Conducts periodic reviews of LTF & retailer websites and updates information and art as required
- Support the associate brand manager to drive the content planning on social, newsletter & influencer & PR program
- Maintain brand consistency across all marketing channels, ensuring that all materials reflect the company’s image
- Drive execution of recipe development and influencer partnerships
Retail & In-Store Marketing Support
- Coordinate with sales teams to develop and distribute promotional materials
- Assist in executing shopper marketing programs and ensuring product visibility in retail environments.
- Manage relationships with retail partners to support in-store marketing activities and events.
- Ensure retailer website are audited and updated regularly with enhanced content for digital shelf presence
- Maintain all documents with distribution and shopper marketing updates
Analysis and Competition Tracking
- Maintain and tracks metrics to analyze effectiveness of social media and influencer programs
- Partner with category management to maintain data to evaluate category, brand, competition, market performance
- Track the effectiveness of the in-store campaigns
Market Research
- Conduct market research to identify target audiences, competitive landscape, and emerging trends
- Analyze consumer behavior and preferences to inform campaign strategies
Collaboration & Cross-Functional Coordination
- Work closely with the product development and sales teams to ensure marketing timelines align with overall business
- Coordinate with external agencies, including advertising, PR, Social and market research firms, to execute comprehensive marketing campaigns
Event Planning & Execution
- Support the planning and execution of industry trade shows, product launches, and consumer events
- Coordinate logistics, marketing materials, and post-event analysis to measure success and inform future events
Serves As Liaison Between Marketing And Other Departments
- Acts as go-to person to provide information on various marketing activities
- Assists where needed for information on products or provide status updates on launches
Physical Requirements
- Frequently requires long period of sitting to perform the essential job duties
- Must be able to bend, stoop, pull and lift up to 10 lbs
- Close visual acuity to view a computer terminal, analyze reports, manage data and detail
Requirements:
Our company is seeking a highly motivated Marketing Specialist to join our team. The ideal candidate will have a BA in Marketing, Business, Communications or a related field, with a minimum of 2-3 years’ brand experience with a focus on campaign management, digital/social marketing, or related areas in CPG.
Requirements:
- BA in Marketing, Business, Communications or a related field is required
- Minimum of 2-3 years’ brand experience with a focus on campaign management, digital/social marketing, or related areas in CPG a plus
- Proven initiative and “self-starter” approach
- Excellent communication skills are required, both internally and externally
- Excellent organization and time management skills
- Workable knowledge of Adobe Photoshop, IRI and other art/creative tools is preferred
We offer a competitive salary and benefits package, as well as opportunities for growth and advancement within the company. If you are a results-driven individual with a passion for marketing and a desire to succeed, we encourage you to apply for this exciting opportunity. This is a hybrid role located in Union City, CA.
