Marketing Specialist

La Terra Fina • Full-time • Union City, CA, US • 2d ago

Description:

La Terra Fina is seeking a highly organized and detail-oriented Marketing Specialist to join our growing Marketing team. As a Marketing Specialist, you will be responsible for ensuring the on-time execution of creative campaigns, maintaining content accuracy on our websites, retailer websites, and social media pages. You will also play a key role in defining and building our Shopper Marketing programs.

Campaign Execution

Focuses on the day-to-day execution of marketing campaigns across various channels (digital, social, email, in-store)
Partner with creative agency to coordinate the execution of creative concepts
Works with creative agency to achieve on-time delivery of promotional materials
Ensures assigned projects meet established timelines and are in alignment with the established creative plan
Conducts periodic reviews of LTF & retailer websites and updates information and art as required
Support the associate brand manager to drive the content planning on social, newsletter & influencer & PR program
Maintain brand consistency across all marketing channels, ensuring that all materials reflect the company’s image
Drive execution of recipe development and influencer partnerships

Retail & In-Store Marketing Support

Coordinate with sales teams to develop and distribute promotional materials
Assist in executing shopper marketing programs and ensuring product visibility in retail environments.
Manage relationships with retail partners to support in-store marketing activities and events.
Ensure retailer website are audited and updated regularly with enhanced content for digital shelf presence
Maintain all documents with distribution and shopper marketing updates

Analysis and Competition Tracking

Maintain and tracks metrics to analyze effectiveness of social media and influencer programs
Partner with category management to maintain data to evaluate category, brand, competition, market performance
Track the effectiveness of the in-store campaigns

Market Research

Conduct market research to identify target audiences, competitive landscape, and emerging trends
Analyze consumer behavior and preferences to inform campaign strategies

Collaboration & Cross-Functional Coordination

Work closely with the product development and sales teams to ensure marketing timelines align with overall business
Coordinate with external agencies, including advertising, PR, Social and market research firms, to execute comprehensive marketing campaigns

Event Planning & Execution

Support the planning and execution of industry trade shows, product launches, and consumer events
Coordinate logistics, marketing materials, and post-event analysis to measure success and inform future events

Serves As Liaison Between Marketing And Other Departments

Acts as go-to person to provide information on various marketing activities
Assists where needed for information on products or provide status updates on launches

Physical Requirements

Frequently requires long period of sitting to perform the essential job duties
Must be able to bend, stoop, pull and lift up to 10 lbs
Close visual acuity to view a computer terminal, analyze reports, manage data and detail

Requirements:

Our company is seeking a highly motivated Marketing Specialist to join our team. The ideal candidate will have a BA in Marketing, Business, Communications or a related field, with a minimum of 2-3 years’ brand experience with a focus on campaign management, digital/social marketing, or related areas in CPG.

Requirements:

BA in Marketing, Business, Communications or a related field is required
Minimum of 2-3 years’ brand experience with a focus on campaign management, digital/social marketing, or related areas in CPG a plus
Proven initiative and “self-starter” approach
Excellent communication skills are required, both internally and externally
Excellent organization and time management skills
Workable knowledge of Adobe Photoshop, IRI and other art/creative tools is preferred

We offer a competitive salary and benefits package, as well as opportunities for growth and advancement within the company. If you are a results-driven individual with a passion for marketing and a desire to succeed, we encourage you to apply for this exciting opportunity. This is a hybrid role located in Union City, CA.