Title: Marketing and Communications Associate
Program/Dept: Marketing
Reports to: Director of Marketing and Communications
Classification: Regular, Fulltime, Nonexempt, Hybrid
Salary Range: $30 + DOEE & Benefits
About Us: Caminar is a leading behavioral health organization that supports youth and adults across multiple counties in Northern California and the San Francisco Bay Area. Caminar builds strength and stability through comprehensive mental health and substance use treatment, and wrap-around services, delivered through evidence-based, whole-person care. Founded in 1964, Caminar's vision is to be a beacon of safety, compassion, and fulfillment, supporting all those in our communities who need it most. Our mission is to build strength and stability through comprehensive mental health and substance use treatment delivered through evidence-based, whole-person care.
Caminar values diversity. People of all races, ethnicities, countries of origin, faiths, abilities, sexual orientations, and gender identities are welcome here.
Position Summary:
The Marketing and Communications Associate will work under the Sr. Director of Marketing and Communications and the Chief Development Officer to help address these strategic priorities:
- Help unify the organization and elevate Caminar’s mission and visibility in the community
- Position Caminar as a leader among competing behavioral health organizations seeking funding
- Further Caminar’s position as a leading behavioral health care organization that delivers precision, evidence- based, and high-quality care for the most vulnerable residents in the Bay Area and Northern California
- Establish Caminar as one of the top five behavioral health care organizations in the Bay Area
Essential Duties & Responsibilities: This role will own and drive the tactical component of the following activities:
- Manage program marketing across all programs, including the creation and regular updating of agency and program fact sheets, collateral, forms, and other outreach materials and campaigns
- Coordinate agency rebranding across all programs and departments, including the creation and/ or updating of collateral, forms, signage, documentation, and more
- Ensure unified brand marketing and messaging across the entire agency in external communications and appearances
- Create, proof, and send regular – and possible more frequent - agency and donor communications such as
Caminar Connections, our monthly e-Newsletter, including sourcing content from SMEs
- Manage our website, which includes regular additions to RESOURCES, updates to WHO WE ARE and DOCUMENTATION, and other updates as needed
- Manage social media platforms, including monthly editorial calendar, message alignment across the agency and programs, and metrics.
- Regularly create new written and video client and staff stories, testimonials, and / or quotes and photographs
with proper media releases in coordination with client-facing staff
- In partnership with our Director of Development, create event marketing campaigns including solicitation of media sponsorships, advertising, social media posts, etc., and track and report metrics
- Maintain organized records of the yearly marketing calendar, marketing materials, metrics, results of campaigns, and meetings
Qualifications & Skills:
- Bachelor's degree in marketing, business, or related fields with experience in marketing
- Proven work experience in marketing, minimum two years of experience
- Experience with CRM, web site management, social media, and email automation systems
- Stellar recommendations
- Excellent writing and communications skills
- Outstanding people skills, with the ability to collaborate across teams and also work independently with an enthusiastic can-do attitude and resourcefulness
- Excellent project management and organizational skills
- Candidate must have a working computer and internet connection, a phone connection, and other needed equipment to complete the assignments
Position Requirements:
- Physical: Occasionally required to push/pull objects up to 50 lbs., and to lift/carry objects up to 25 lbs. Frequently required to perform moderately difficult manipulative tasks such as typing, writing, etc. Must be able to walk, stand, and sit for extended periods.
- Sensory: Frequently required to read documents, written reports, and plans. Must be able to distinguish normal sounds with some background noise, as in answering the phone, interacting with residents and staff, etc. Must be able to speak clearly and understand/be understood using the English language.
- Cognitive: Frequently required to concentrate on moderate detail with constant interruption. Must be able to attend to a task/function for 20-45 minutes at a time. Frequently required to understand and relate to specific ideas, several at a time. Must be able to remember multiple tasks/assignments given to self and others over a period of several days.
- Environmental Conditions: Frequent exposure to varied office and mixed (residential/office) environments. Occasional exposure to toxins and poisonous substances, dust, and loud noises.
- Equipment: Frequently required to use a computer, phone, and fax machine.
Essential Requirements:
- Must be able to meet and receive a criminal records clearance, as required by Title XXII, other licensing regulations, and Caminar practices.
- This position may require limited, occasional, or frequent driving. If required, a valid California driver license, a reliable personal vehicle, and current personal auto insurance is required by law. In addition, an MVR sufficient to obtain and maintain insurability under agency auto liability policies are all essential job requirements.
- Must be able to pass post offer, pre-employment medical and drug tests as required under State Community Care Licensing regulations and/or agency policies.
- If applicable, a personal cell phone with reliable service and a data plan to use for business purposes.
- May be required to obtain and maintain First Aid and CPR certification.
We've Got You Covered
Medical, Dental, and Vision
Health coverage choices to fit you and your family’s needs. A zero-cost option for employee only and generous contributions to employee and dependent premiums.
Flexible Spending Account
Receive tax savings on out-of-pocket health care costs.
Employee Wellness Program
We’ll reimburse you for a portion of your gym/fitness dues.
Life, Long-term Disability, and AD&D Insurance
Provided at no cost to our full-time employees. Includes an option to purchase additional life coverage for both employees and dependents.
Paid Time Off
We offer thirteen paid holidays and a generous sick and vacation benefit.
401(K) Retirement Savings Plan
We offer options for both pre-tax and post-tax (Roth) contributions.
The plan also offers an employer match on eligible employee deferrals at one year of service.
Commuter Benefits
Commuting to work each day can be expensive. Receive tax savings on your commuting costs.
Employee Assistance Program
For whatever issue you might face, our Life Assistance Program offers free, confidential assistance at no cost to you.
Caminar is a leader in providing innovative client-oriented mental health services. We are an equal opportunity employer.
