Senior Public Relations Account Executive

Jasper Paul PR & Marketing • Full-time • Greater St. Louis, US • 4m ago

A common thread for our team at Jasper Paul PR & Marketing is a genuine, intrinsic excitement about food, travel, and hospitality. We develop thoughtful storytelling and execute carefully selected, impactful initiatives for our clients. We take the time to get to know them beyond just a chef's recipe or a cocktail's ingredients. We connect them to groups and individuals who share their values and passions. We work to raise awareness about our clients' inspiring work and take their business to the next level.

Our Purpose: We are driven by all things delicious in the Midwest. We stay curious about our clients, care about our community, and deliver the results. These are our guiding principles that keep us inspired daily.

As a Senior Account Executive, you are the primary day-to-day contact on your accounts with account coordinator support. You are learning how to manage others in this role, and look to balance account services within mentorship of your junior team members. As an SAE, you are accountable for the overall execution of the client initiatives with strategic direction and counsel from senior management.

Note: While we do work from home two days a week, candidates must be located in St. Louis, Missouri area.

Experience:

3-4 years experience, preferably in hospitality public relations and required agency experience
Works on 6-8 accounts
Gain experience managing support team
Salary range $60K-$80K

Client Services:

Handles 70% of the client communications (both in email and presenting) while advising AC on 30% of other comms
You are still seen as the primary day-to-day account lead
Ensures client deadlines are met and maintains communication protocols (24-hour response to clients and media
Works closely with Account Director(s), Account Supervisors to develop strategies to meet client goals
You are responsible for the execution of all initiatives in client strategic plans
Upwardly communicates with senior leadership when client issues arise

Team Management:

Holds AC accountable for responsibilities and tasks and delegates appropriately; helps build their to-dos, deadlines, and deliverables
Ensures effectiveness of team's work product (strong editor that ensures thoughtful, creative writing that lands and is also aligned with format and grammar)
Creates and advises ACs on-brand marketing needs for client (newsletter, flyers, social graphics, etc.)
Advises AC/AE and leads by example of creating thoughtful and thorough influencer and media outreach lists that are exhaustive
Works with senior manager to ensure you support your team by providing clear expectations and direction
Seek out opportunities to uplift your team in an authentic way (celebrates wins in front of clients, holds team accountable for continued education, take time to teach while editing, hosts lunch & learns, etc.)
Shares best practices and industry knowledge across the company
Leads the team in professionalism and consistency (showing up for the team), while keeping things fun
Respect the team’s time and bandwidth; we honor the 48-hour turnaround; if we offer to take things off people’s plates, we deliver and review bandwidth before asking for help.

Media Relations:

Secure national, regional, and local placements on a consistent basis
Spends 20-40% of time pitching (5-10 hours / week at least)
Secure 60% of media results for clients (local, regional and national)
Know the local and national media backwards and forwards
Be a go-to resource for local and national media
Secures likeminded partners for programming initiatives
Begins to transition into a strategic advisory role for clients, offering valuable insights and assistance to aid in their strategic planning and goal achievement.
Oversees and ensures success of client initiatives and events such as, event curation, partnership alignment, invite list management, on-site attendance, interview facilitation, etc.
You are responsible for healthy and impactful results every month

Social Media:

Support Digital Content Creator in monthly ideation by adding ideas to Asana during monthly mapping tasks (usually mid-month)
Support throughout the month if you see an idea that fits a client
Schedule press hits within 48 hours on clients’ pages where we manage social as well as share on Jasper Paul's channels
Seek out and gain knowledge of social media trends and applications for use with clients when appropriate

Benefits:

Flexible work environment: we work from home two days a week (always on Fridays) from 8:30-4:30 p.m.
401 K Plan with a 4% match
18-20 paid company holidays (depending on holiday dates) with the week between Christmas and New Year’s off
Paid vacation policy based on tenure at the company (starts with 10 days paid for first year)
Paid maternity leave (10-weeks paid + 2-weeks of vacation)
$300 monthly stipend towards premium payment for group health insurance plan
$1,500 travel grant after one year of employment
One-time technology bonus ($500) after one year of employment
Reimbursement for miles
New Business Bonus (5% of retainer for first year for proactive new business outreach if they stay on for six months)

Job Requirements:

Uphold Jasper Paul’s culture and protocols.
Curious learner who looks for opportunities to share industry insights with your team.
We listen to feedback from managers and take feedback with grace.
Strong presentation skills. We lead by example in positive, engaging communication with clients and media.
Loves to write. We exemplify strong, effective writing in our media pitching as well as client communications that are tailored and thoughtful.
Extremely detail-oriented and organized.
Professional always both inside and outside of the office.
Lead with positivity, humility, and respect.
Thrives in a fast-paced environment.
We are the stewards of our own success. As an AE, you will be expected to approach managers with a solution-oriented mindset.
Seek out opportunities to connect deeper with clients and media.
Not only growth but a result-oriented mindset. We know what clients care about most.
Reliable. Clients and our team can depend on us for guidance and support.
Self-motivated.
Team player. We know how to work with our differences as individuals to operate as a highly proficient team.
Adaptability (grace under pressure, stress management, and ability to adapt to work environment)
Have a strong interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.

Apply