Mission: Impacting our communities and visitors through the power of travel.
Visit Anaheim Core Values: Trust, Integrity, Collaboration and Innovation.
The Communications Manager will be responsible for executing strategic Communications plans to help build/enhance the reputation of Visit Anaheim domestically.
Primary Duties and Responsibilities
Essential Functions
Media Relations:
1. Support the Vice President, Communications to help raise the visibility of Visit Anaheim both nationally and locally.
2. Develop and maintain productive relationships with reporters at key media outlets in leisure publications, M&C trade, local media, travel trade media, and more.
3. Proactively pitch media and/or research and respond to media inquiries for both leisure and M&C opportunities.
4. Manage Visit Anaheim’s domestic PR agency, including attending regular meetings, providing feedback on campaigns, supporting pitching efforts, and more.
5. Attend Visit Anaheim PR events and industry-related events across the country.
6. Stay “in-the-know” of industry-wide & local events, trends and announcements and alert PR team to potential issues and/or opportunities.
7. Assist with other public relations efforts as needed, including developing and distributing press releases, key messages, media lists, Q&A, media statements, presentations, videos, surveys, marketing collateral, etc.
8. Oversee media monitoring and work with team to compile weekly/monthly measurement reports on department’s successes and monthly activities.
9. Media briefings, FAM Trips, Roadshows, etc.: Coordinate travel, accommodations, transportation and entertainment for press events. Plus create media one-sheets for interview needs and internal education.
Partner Relations:
- Coordinate with outside partners on PR opportunities to align messaging that ties back to the broader corporate communications plan/strategy
- Drive awareness by spotlighting their businesses nationally and locally.
Internal Communications:
- Work closely with internal stakeholders and marketing teams to ensure consistent messaging and to fully leverage all collateral.
- Manage Visit Anaheim’s monthly newsletter report, Tourism Pulse.
Administrative Support:
- Ongoing support of the Communications Department and its collective team members, including:
- Subscriptions: Making sure all the department subscriptions are current.
- Mailing Lists: Ensuring all mailing lists are current and up to date.
- Mailings: Coordinate e-blasts, press release distribution, etc.
- Budget: Maintain the department’s budget; making sure it is updated with latest budget expenses and invoices are saved on the server for reporting needs.
- Asset Management:Manage the department’s assets and coordinate asset development/updating as needed. This includes (not limited to): press kits, media lists, images, media materials, videos, etc.
- All other duties as assigned by Communications Director
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to travel domestically and internationally. Occasional evenings and weekends are required.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a professional business office.
A consistent and reliable presence at work is necessary.
Hybrid schedule – Work from home Monday, Thursday & Friday (subject to change).
