Deliver high-quality Spanish-language digital content tailored for U.S.-based Spanish-speaking audiences, ensuring alignment with company standards and strategies. Produce and publish engaging, culturally relevant Spanish-language digital content daily, utilizing best practices.
- Edit translated and original Spanish-language content for accuracy, readability, and audience engagement, including catchy promo copy that conforms to specified character counts for multiple purposes, including automatic, AI-driven surfacing, newsletter use, and promotion on web pages.
- Select original English-language editorial content for translation into Spanish, working with the Sr. Editor or Sr. Executive Editor
- Manage and publish an average of 10 to 30 pieces of digital content per week, to include articles, slide shows, polls, quizzes, featured videos on pages, video streaming, tools, forms, galleries and updates to existing content.
- Update assigned channel verticals and landing pages with new and updated content, aligned with strategic goals and audience insights
- Write concise, accurate metadata and alt text in Spanish to enhance accessibility and SEO performance
- Leverage expertise in CMS platforms (Adobe AEM and Censhare) to create consistent, branded content.
- Implement SEO strategies using tools like Conductor, Google Search Console, and Looker Studio to enhance engagement and discoverability.
- Conduct quality assurance checks to ensure all page elements meet editorial and technical standards
- Collaborate with data analysts to generate and analyze metrics for improving content performance and reporting
- Ensure all published content adheres to editorial and legal standards
- Work collaboratively across teams to ensure the digital strategy aligns with company's mission and audience goals
Must-Have:
- Bilingual, with excellent written Spanish-language skills
- Solid experience in SEO and web production in a CMS in a fast-paced newsroom environment
- Familiarity with U.S. Hispanic market and media
