Main Duties:
PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency’s Miami office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play an supporting role in the for Luxury Travel, Hospitality & Lifestyle clients.
Responsibilities:
Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
Ad-hoc project work and carrying out specific or general research.
Attending client meetings and special events
General knowledge of all media including strong understanding of digital landscape and social media platforms
Manage client administrative tasks such as reporting, scanning coverage, and updating databases
Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion
Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office
Draft press releases and any accompanying press pack materials
Support the team by collating information for seasonal newsletter
Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity
Skills and Experience
- 1 year of relevant public relations experience
Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
Strategic, creative thinker with excellent oral and written communication skills
- Familiarity with the organization of press reports and press clips.
- Demonstrate solid understanding of and ongoing interest in media relations and strategy.
- Able to identify communication opportunities through a pro-active approach.
- Discreet, professional and articulate, with excellent communication skills.
- Extremely well-organized, methodical, and efficient, with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint.
- Knowledge or willingness to learn of cultural affairs and lifestyle trends.
- Excellent organisational and time management skills with an aptitude for multi-tasking.
- Proficiency in Microsoft Office, Cision and Adobe Photoshop.
Salary $40k-$43k
