Title: Communications Specialist
FLSA: Full Time – NonExempt
Supervised By: Marketing and Brand Manager
Location: Twin Cities – Hybrid work
Salary Range: $41,200 – $48, 925
ORGANIZATIONAL SUMMARY:
The International Wolf Center (IWC) is an educational organization dedicated to advancing the survival of wolf populations. They achieve this by teaching about wolves, their relationship to wildlands, and the human role in their future.
All International Wolf Center employees are expected to represent the organization positively when interacting with members of IWC’s community and effectively engage with their diverse group of staff, board members, volunteers, interns, and partners. All employees are expected to uphold the organization’s mission, adhere to organizational standards of objectivity and scientific accuracy in all program activities, and handle confidential information with tact and discretion.
POSITION SUMMARY
We are seeking an experienced and motivated Communications Specialist to join our small staff, who are committed to making a big impact. This position supports the Marketing and Brand Manager with marketing efforts, providing graphic design and promotional support for the entire organization including Development, Exhibits, Retail and Education.
MARKETING SUPPORT (35%)
General marketing
- Assists with communication strategies to enhance the organization’s public image
- Supports the Marketing and Brand manager with coordinating marketing collateral, including design, production, and printing of flyers, brochures, signs, banners, and outside advertising.
- Collaborate with internal teams to ensure alignment of messaging and branding
- Posts marketing content on external websites such as ExploreMinnesota.com, Ely.org, etc.
- Develop, monitor and track Google Nonprofit AdWords Account.
- Provide support for public events as assigned.
Email Marketing
- Maintains a calendar for all electronic mailings.
- Prepares and assists with monthly newsletter and other campaigns in collaboration with team members.
- Ensures the design and layouts of emails are optimized and user- and mobile-friendly.
- Manages email lists
- Track and measure results to ensure they are in line with the intended goals
DIGITAL MARKETING (30%)
Social Media
- Maintains social media calendar and schedules posts on Facebook, Instagram, Twitter, TikTok.
- Coordinates with staff to develop social media content regularly.
- Identifies opportunities to grow engagement on social platforms and increase the number of followers.
- Monitor and steer digital campaigns to maximize reach and engagement, drive web traffic and generate donations.
- Provide updates when requested on the Center’s social media reach.
Website Coordination (25%)
- Reviews, approves and updates web page content submitted by staff, ensuring that it adheres to style guidelines.
- Builds web pages, tests new features, and collaborates with staff to implement website enhancements and fixes as requested.
- Monitors the Center’s ranking within individual search engines.
- Identifies, suggests, and/or collaborates to implement new web marketing opportunities as directed.
- Assists the Marketing and Brand Manager with developing web protocols and policies.
- Assists the Marketing and Brand Manager to ensure accessibility and brand alignment
- Assists with Search Engine Optimization as needed.
- Performs other related duties and responsibilities as assigned.
ADDITIONAL RESPONSIBILITIES 10%:
International Wolf Magazine
- Assists with image selection for each issue
- Review images and photo credits in PDF proofs.
- Adds each issue to an online archive.
- Sends acknowledgments to volunteer photographers and artists.
QUALIFICATIONS
Required
- At least 3-4 years of marketing and/or communications experience
- Exceptional computer skills and experience working in a Mac environment with Microsoft, G Suite, Adobe Creative Suite, Canva, and Constant Contact.
- Previous experience in marketing, communications, and public relations with skills in advertising, promotion and online/electronic communications
- Excellent written and verbal communication skills
- Outstanding organizational skills and ability to manage multiple projects with competing deadlines.
- A high degree of professionalism with attention to quality and detail
- Excellent people skills, with an upbeat and enthusiastic attitude
- Superior professionalism, judgment and diplomacy
- Communicate fluently (oral and written) in English
Preferred
- A bachelor’s degree in marketing, communications, graphic design or related field is preferred.
- Employee must be able to sit, stand, walk, lift/carry up to 30 lbs.
- Valid driver’s license and ability to operate a motor vehicle
- Experience in basic video editing and production desired
WORKING CONDITIONS
This position is based in our Twin Cities and is subject to a hybrid work schedule. Typical hours are 8 a.m. – 4:30 p.m. on weekdays, with occasional evenings and/or weekends. Occasional overnight travel to our Ely, Minnesota facility is required.
HOW TO APPLY
To apply for this position, please send your resume, cover letter, contact information, and three professional references to careers@wolf.org. Application materials will be accepted until September 06, 2024.
