Job Description
Title: Marketing Copywriter
Reports To: Brand Marketing Manager
Location: Las Vegas, NV
Company Description
FEATURE has provided iconic, limited-edition footwear, high-end apparel, and accessories for over a decade. Starting as a small sneaker store in Chinatown near the Las Vegas strip, we took a passion for sneaker culture and turned it into a movement of art + fashion, cultivating premium menswear from all over the globe. We’re home to over 120 of the most exclusive top-tier brands, from Nike and Stone Island to Off-White and Comme des Garcons, including our private-label brand of essential cut and sew apparel. At FEATURE, we’re in a never-ending pursuit of the latest and greatest niche brands. We are constantly evolving while offering some of the most exclusive, limited-release products globally. We are now rapidly expanding with the success of our online store, our flagship location at Wynn Las Vegas, our original store in Chinatown, our location in Calabasas, CA, Scottsdale, AZ and our new location in La Jolla, CA
Copywriter Summary
The Copywriter is an integral part of FEATURE’s success, as they are responsible for helping manage all branded copy for our product description pages, website, email, push/sms notifications, editorial, + other various marketing channels. This position reports to the Content Manager and is aligned with FEATURE’s omni-channel strategy. The Copywriter is analytical, creative and can create written copy for both e-commerce + content platforms. This full-time position must have excellent attention to detail, communication, and problem-solving skills. The FEATURE Copywriter can create on-brand yet compelling copy across all relevant FEATURE channels.
Time Allocation:
- 20% Product Descriptions
- 30% Newsletter Copy + Editorials
- 20% Social Media Captions
- 20% Asana Project Management
Responsibilities
- Writes all branded copy for website, including but not limited to product + brand descriptions, email, push/sms, newsletter + other various marketing channels
- Writes culturally relevant + SEO-researched blog posts to support organic search strategy
- Follows SEO best practices + research strategy in all copy
- Assists in ideating, planning + facilitating content creation, including writing creative briefs
- Interact cross-functionally with warehouse, creative, customer service, + e-commerce teams
- Research upcoming product launches + marketing campaigns to help build thoughtful content plans
- Coordinate publication of written content with the Content Manager
- Build KPI dashboards + reports weekly
Measures Of Success
- Carefully follows the FEATURE Style Guide + Brand Guide for consistency + accuracy
- Constantly remains on-brand when creating content
- Naturally problem solves
- Works autonomously + is a self-starter
- Excels in communication + project management
- Extremely well organized
- Thrives in a fast-paced environment
- Works well cross-functionally with multiple departments
- Stays on top of news and trends related to industry
- Doesn’t hesitate to share bold + creative ideas
- Works with a sense of urgency
- Flexible + picks up new projects on the fly
- Sees tasks from beginning to end
- Has extreme attention to detail
- Manages time effectively
Job Requirements
- Bachelor’s degree in a relevant field
- 2+ years experience in copywriting
- Background or interest in the footwear industry preferred
Perks
- Full medical/dental/vision package to fit your needs
- Employee Discounts on all FEATURE Products!
- Flexible PTO Policy
- A positive and supportive team to work with
