Job Description
Your Role
The Consumer Growth Marketing Acquisition and Retention team is looking for a dynamic marketing professional to join us as a Marketing Campaign Specialist, Consultant. The Marketing Campaign Specialist, Consultant will lead the Individual and Family Plans (IFP) Broker Marketing strategy and campaign implementation as well as support the acquisition and retention deliverables for the under 65 consumer line of business. The Marketing Campaign Specialist Consultant will report to the Senior Manager, Marketing - IFP. In this role you will collaborate with a team of marketers dedicated to driving the acquisition and retention of Blue Shield members located throughout California.
Responsibilities
Your Work
In this role, you will:
- Collaborate with sales teams, product development, consumer line of business operations and other internal business partners to develop targeted marketing plans for brokers and consumers, that aim to drive profitable membership growth in alignment with the annual business plan
- Develop and implement a broker strategy for the year, including preparing creative briefs, submitting JIRA and Workfront tickets, estimating costs, and schedules
- Create specific project plans to execute marketing strategies, including presale materials, supporting event presentations, email, mail and landing page content, PowerPoint presentations, and newsletter articles
- Drive successful implementation by reviewing and approving technical and artistic phases of marketing collateral and materials
- Track and maintain budgets and project deliverables/milestones, overseeing vendor and internal unit activities, and preparing reports and communications on project status for management
- Leverage data to optimize campaigns and recommend metrics by pulling campaign metrics to demonstrate the success and effectiveness of email and mail campaigns, and reporting campaign progress against goals and relevant marketing metrics to management
- Lead weekly sales alignment meetings by setting the agenda, managing action items, and facilitating discussions
- Support campaigns for prospect acquisition and member retention, including the development, launch, and reporting of email, mail, landing pages, and push notifications
Qualifications
Your Knowledge and Experience
- Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
- Requires at least 7 years of prior relevant marketing experience
- Requires experience with project management and organizational skills with attention to details and deadlines
- Requires strong data analysis skills, including the ability to interpret, analyze, and report on marketing data to measure campaign performance and identify trends. Proficiency in using data visualization tools and techniques to effectively communicate insights and recommendations to stakeholders
- Ability to collaborate with cross-functional teams, such as product, sales, creative, marketing, and external partners
- Ability to adapt quickly to digital tools to update web content, manage assets and measure performance
- Ability to lead meetings effectively, ensuring clear communication and productive discussions followed with notes and action items
- Health insurance experience strongly preferred
- Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
About The Team
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield isa U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!
Our Values:
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
- Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model:
At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:
- Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:
- Member-facing and approved out-of-state roles remain remote.
- Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
- For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
- On-Site: Work from a business unit-approved office an average of four (4) or more days a week.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
