Job Summary:

This role is a critical member of the Segment team, providing advanced support in a variety of functions to drive department success for [XX Business] This role will be responsible for managing the execution of tactical plans for several marketing initiatives and programs such as full-scale lead generation campaigns, webinars, website content and updates, email nurture programs, tradeshows, collateral development, etc. They will have an active voice in creating best practices to ensure flawless implementation of tactics and to optimize ROI.

The role also includes establishing and maintaining a strong relationship with internal and external stakeholders. This role is also responsible for providing monthly reports and ROI reporting on all marketing campaigns and will assist the Marketing team on day-to-day activities, work assignments, marketing, and general tasks.

Principal Duties and Responsibilities:

Principal Duties and Responsibilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Assist in developing, planning, and executing marketing programs to promote Rentokil products/services and to assist in increasing sales; including working with the Category Director to develop, coordinate, and track internal creative/online brief submissions.
Prepare marketing reports by collecting and summarizing sales lead data; including, but not limited to total contacts, total leads, and conversion/conversion rates.
Works daily in HubSpot to ensure strong list & segment management, email nurture programs, form management, landing page development, webinar delivery and prospect engagement.
Deliver and coordinate the communications calendar for the category that includes trade shows, LinkedIn posts, newsletter release dates, and other market events/activities.
Meets with cross-functional team members to collaborate, gather input and gain necessary approvals.
Coordinate with the Trade Show Coordinator all aspects of trade show success and event plan implementation, including oversight on booking through to invoice management and lead tracking. May attend events as well as required.
Work with the Segment Marketing Manager on segment information and details that feed campaigns developed for social media, ad placement and sponsorships.
Coordinate with Sales on the collection, reporting, and updating of trade show leads through required collection templates, and provide reporting on leads through Salesforce.com or through coordination with Business Development and Analytics.
Provide month over month and year over year reporting for: trade shows (total leads, conversions, and sales), advertising and promotions (placements, impressions, and applicable conversion data), campaigns (placements, impressions, conversions, and sales), social media (blog/newsletter/Linkedin-impressions, subscriptions, key performance criteria established in personal goals and objectives), and web form performance data.
Work with the digital and creative teams to coordinate the update of web pages, social media, landing pages and adherence to the SEO schedule.
Primary point of contact for internal customers initiating work within the department or checking the status of jobs already in progress in support of the category sales plans.
Responsible for the process of tracking all invoices and expenses against budget, and reporting regularly to the Marketing Director and Finance department on fiscal status.
Responsible for managing inventory of in-house premiums and fulfillment of contest prizes.
Research, support, and recommendations for trade association engagement, sponsorships, and new channel/segment advertising programs.
Provide support in tracking and reporting on the return on investment on all category marketing activities.
Complete other tasks as assigned.

Required Experience:

A minimum of 3 years of experience in a marketing or related field - Required
Bachelor’s degree in a related area, BA or BS;
Highly creative, autonomous, self-starter, problem solver.
Understanding of content marketing and social marketing
Proven experience in managing marketing programs, tactics and logistics
Strong working knowledge of the marketing automation system
Strong understanding of marketing metrics and reporting
Able to troubleshoot marketing and sales technology challenges
Able to work in a fast-paced environment and switch tasks quickly.
Understanding of brand management, brand positioning, awareness.
Strong knowledge of lead creation, development, nurturing, and management.
Strong written and verbal communication skills with the ability to communicate effectively with cross-functional team members
Organizational skills and a heightened attention to detail
Strong interpersonal skills that allow for healthy internal and external relationships are a must.
Strong computer skills; experience with Google Platform a plus
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Knowledge of prominently known CRM platforms, Salesforce.com is a plus.
Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, LinkedIn, Facebook, and Bing.
General graphic design knowledge or understanding in order to work with a graphic design team.

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