Title: Marketing Manager
Location: Union Square, New York
Department: Marketing
Reporting to: General Manager / VP Marketing
Brand Video: https://tinyurl.com/bdzap3n
About the Role:
Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences. We are seeking a Marketing Manager to enhance our brand presence, drive footfall, revenue and brand awareness, and ensure a seamless, exciting experience for our customers and partners. We are looking for a dynamic and creative Marketing Manager to lead our marketing initiatives across all platforms. This role will be crucial in managing marketing campaigns, public relations efforts, social media, coordinating events, activations and entertainment, and maintaining strong relationships with our concessionaires. The ideal candidate will be passionate about food and culture and have a proven track record of success across the following key responsibilities.
Responsibilities include but are not limited to:
Develop – supported by HQ team – and implement integrated marketing strategies that align with the company’s business objectives and drive increased visitor traffic and brand loyalty.
Draft, implement and execute the local marketing plan and strategy.
Manage all aspects of public relations, including coordination of press releases and relations with media, influencers, and other industry leaders post opening. Act as the main point of contact with the local PR agency and manage all day-to-day tasks and communications. Pre-opening timeframe working with the larger Time Out Market HQ team and Time Out NYC.
Manage Union Square TOM social media presence, including Facebook, Instagram, TikTok and additional channels that may be deemed relevant. Create and publish engaging content tailored to our unique audiences. Working either in house, with a third party agency or with the Time Out Media team (budget dependent).
Plan and coordinate weekly, monthly and seasonal entertainment and events schedules that enhance the visitor experience and promote the Market’s vibrant atmosphere. Thereby creating brand awareness (PR), extra covers; and an increase in topline revenue. Work closely with artists, performers, and other cultural entities and Time Out Media teams on ideation.
Foster strong, collaborative relationships with all chefs and concessionaires to ensure they are aligned with the Market’s standards and goals. Act as the primary marketing liaison to support their promotional activities and enhance their presence within the Market.
Oversee all third party review platforms e.g. Google My Business, TripAdvisor, Yelp etc.
Manage the Time Out Market website creating and managing website content, ensuring it is always correct, looks great and always up to date.
Ensure that all marketing and promotional materials are in line with our brand guidelines and identity including assisting in the creation and editing of promotional material.
Work with the General Manager to create activations and promotions to drive topline sales. From team ideation through to implementation of marketing assets.
Create and manage the content for newsletters working with the CRM Team – minimum of one newsletter to be sent per month KPI.
Develop on brand, fresh and exciting content for the Market’s digital screens working closely with the Time Out design and media teams. Manage and update screen content on a weekly basis.
Work very closely with the Time Out Media team on Market content, brand collaborations and networking opportunities.
Monitor and report on the effectiveness of marketing campaigns and events using predefined KPIs.
Proactively seek out and research potential partnerships whilst maintaining and nurturing strong relationships with all current and potential partners, especially with chefs and concessionaires, ensuring we are always on the pulse and keep our pipeline fresh.
Utilise data, trends and customer feedback to inform future campaigns and improve the visitor experience.
Support incident / crisis responses – supported by our team – ensuring that the brand is safeguarded.
Work with Time Out Market HQ on CRM flows, customer promotions and communications.
Attend and be present onsite for key events, major activations and client-facing introductions and meetings.
Work closely with the Events Team to support on developing any marketing materials they may require.
Ensure any customer-facing booking platforms and guest communications are accurate and reflect the Time Out Market brand.
Coordinate, book and oversee all photo and video shoots for the Market both pre-opening and post-opening.
Responsible for the monthly marketing report for the Market.
Budget control - monitor and track all marketing spend in line with the budget and have a good understanding of topline budget and EBITDA. Manage the marketing budget ensuring all expenditure aligns with the overall strategy and delivers strong ROI.
Define clear, measurable key performance indicators (KPIs) for the Market, review them on an ongoing basis to measure marketing effectiveness, ensuring the business is on track and performing to its goal.
Qualifications:
Bachelor’s degree in marketing, PR, or a related field.
At least 3-5 years of experience in marketing management, preferably in hospitality, retail, or entertainment sectors.
Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.
Excellent communication, interpersonal, and presentation skills.
Proven ability to manage social media platforms and craft engaging content.
Experience in event planning and management.
Ability to work effectively across different geographies, cultures, and teams.
Strong networking capabilities with media, PR agencies, and market stakeholders.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.
About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in ten cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).
About Time Out Market
Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs, drinks and cultural experiences together under one roof. From award-winning chefs to much-loved local gems, from cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures and celebrates the best of the city. The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion, and there are currently Markets in eleven cities including New York, Montreal, Dubai and Cape Town, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.
