About Pietra:
Pietra is an e-commerce operations platform supporting over 300,000 entrepreneurs and businesses. We empower brands with everything they need to design and source products, manage logistics and fulfillment, and grow their sales. Backed by a16z, Founders Fund, and M13, Pietra is in rapid growth mode and on a mission to increase the share of businesses that succeed online using our tools and expertise.
Whether you’re an e-commerce brand just getting started or scaling into retail, Pietra provides the infrastructure, automation, and AI to build, run, and grow a modern business.
About the Role:
We’re looking for a passionate and innovative Content Marketing Manager to join our team as the first dedicated content hire. This is a rare opportunity to take full ownership of Pietra’s content strategy—from ideation to execution—across video, blog, social, email, and paid campaigns.
You’ll play a pivotal role in shaping the brand’s voice, educating and inspiring our audience, and driving meaningful growth through content. If you’re equal parts storyteller, strategist, and hands-on creator—especially with video—this role was built for you.
What You’ll Do:
Content Strategy & Execution
- Develop and implement a comprehensive content strategy across organic and paid channels
- Own the content calendar in partnership with the Head of Growth
- Drive traffic, engagement, and conversions through compelling and clear content
Video & Creative Production
- Be a visible face of Pietra—comfortable on camera in ads, founder interviews, and social content
- Write scripts, film videos, and either edit yourself or lead a lean editing process
- Create scroll-stopping content for Instagram, TikTok, YouTube, and Meta Ads
Written Content & Brand Storytelling
- Write blog posts, case studies, email campaigns, and landing page copy
- Maintain a consistent tone that’s clear, smart, human, and founder-first
- Develop content that celebrates our customers and builds trust with our community
Distribution & Analysis
- Publish and promote content across platforms to maximize reach
- Analyze performance data to optimize content and inform future strategy
- Work cross-functionally with product, sales, and leadership to align messaging
Who You Are:
- 3–5+ years of content marketing experience in e-commerce, SaaS, or a fast-moving startup
- Proven ability to own a content channel (e.g., blog, YouTube, Meta Ads, newsletter)
- Excellent writer with sharp instincts for brand voice, structure, and tone
- Comfortable on camera and familiar with end-to-end video production
- Creative and curious, with a portfolio that shows range and originality
- Strong collaborator, ready to work in person with the team in New York
Pietra’s Cultural Values:
- Trust is Earned: We go above and beyond to earn the trust of our customers.
- Be an Owner, Not a Renter: We solve problems end-to-end, taking full responsibility for outcomes.
- Always Be Hustlin’: We hustle for our customers and ourselves, knowing hard work leads to results.
- Be a Pioneer: We’re not afraid to try new things and push the boundaries of what’s possible.
- Work the Problem: We believe every problem can be solved with a thoughtful, methodical approach.
- It’s Always Business Hours: We understand the 24/7 nature of commerce and are always ready to serve our customers.
- Celebrate Entrepreneurship: We celebrate our customers’ courage and ambition as they take the leap into entrepreneurship.
Why Join Us?
This is a unique opportunity to join a high-growth startup at the cutting edge of e-commerce innovation. You’ll have creative freedom, high visibility, and the chance to make a real impact on our brand and business from day one.
If you’re passionate about storytelling, excited to drive growth through content, and ready to help thousands of founders build their dreams—we want to hear from you.
