Social Media & Digital Marketing Intern

About Us

Reforma is an innovative fitness technology startup revolutionizing the Pilates experience through artificial intelligence. Our AI solution provides reformer Pilates students with real-time form feedback and correction, along with comprehensive metric tracking for students, instructors, and studio owners. Our mission is to make exercise safer, more efficient, and more effective. As a B2B SaaS solution, we market our product primarily to Pilates studio owners who want to enhance their client experience and improve business outcomes.

Visit us at:

• Website: reformamoves.com
• Instagram: @reformamoves
• TikTok: @reformamoves
• LinkedIn: Reforma
• Facebook: Reforma Movement Technology

Position Overview

We're seeking a creative and energetic Social Media & Digital Marketing Intern to help build and grow our online presence across multiple digital channels. This unpaid internship offers valuable hands-on experience in startup and fitness and wellness marketing and the opportunity to significantly impact our brand's digital footprint as we prepare for market launch.

Responsibilities

Social Media

• Create engaging content for Instagram, TikTok, LinkedIn, and other relevant platforms
• Develop and maintain a content calendar for consistent posting
• Track social media analytics and provide insights on performance
• Research fitness industry trends and competitor social media strategies
• Assist with photography and video content during our pilot program with a fitness center 
• Engage with followers and build our online community

Email Marketing

• Draft compelling email newsletter content for studio owners and fitness professionals
• Help segment our email lists for targeted campaigns
• Assist in designing email templates that align with our brand identity
• Track and analyze email performance metrics
• Support lead nurturing campaigns related to our pilot program

Digital Marketing

• Contribute to website content updates and blog posts
• Support SEO initiatives to improve our online visibility
• Assist with basic digital ad creation and management
• Help monitor digital analytics and provide insights

Requirements

• Holds or is currently pursuing a degree in Marketing, Communications, Business, or related field
• Strong understanding of social media platforms and best practices
• Excellent writing and communication skills
• Basic understanding of email marketing principles
• Familiarity with email marketing platforms (MailChimp, Constant Contact, etc.) a plus
• Basic photography and video editing abilities
• Interest in fitness, wellness, or Pilates is a plus
• Self-motivated with the ability to work independently
• Experience with Canva, Adobe Creative Suite, or similar tools is beneficial

Details

• Duration: 3 months (April-June 2025), with possibility of extension into a paid role
• Hours: 10-15 hours per week, flexible schedule
• Location: Hybrid - NYC
• Compensation: Unpaid, but academic credit available if applicable through your institution
• Benefits: Free access to reformer Pilates classes throughout the internship period
• Valuable networking opportunities and potential for future paid positions

Application Requirements

As part of your application, please submit:

1. Your resume
2. A brief cover letter or video explaining why you're interested in Reforma
3. Links to any relevant social media accounts you've managed
4. Sample content: Please create and include:

• 2-3 sample social media posts (images + captions) for different platforms
• 1 sample email newsletter announcement for pilates studio owners about our new AI technology
• 1 brief blog post idea with outline (200-300 words)

Please send all materials to info@reformamoves.com with the subject line "Digital Marketing Intern - [Your Name]".

Reforma is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.