In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.
In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.
In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).
In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.
MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.
MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
- You will provide first-class customer service and value for our fans.
- You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
- You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
- You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
- You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
- You will innovate. We are nimble and first to market. We are not averse to risk.
- You will have fun. We are in the business of happiness.
Position Overview: The part-time Assistant, Digital Marketing is responsible for serving as the content manager for the WNBA Washington Mystics website (mystics.wnba.com) and mobile app.
Are you passionate about sports and building brand awareness through digital marketing? We'd love to hear from you!
Responsibilities
- Day-to-day management of the Mystics website and mobile app.
- Provide support for campaign microsites.
- Serve as project manager for select technology upgrades from third-party vendors for website or mobile app.
- Together with the Senior Director, Digital Marketing, convert the approved content marketing strategy into editorial and publishing calendars.
- Outline key results & dependencies.
- Ensure content timelines consider development, review, and publishing.
- Develop and implement new content for the website and mobile app.
- Write engaging content for news articles, game recaps, newsletter articles, infographics, and other digital formatted content.
- Conduct research on any given topic.
- Distill complex concepts / statistics / language into content that is easily understood.
- Optimize articles for SEO and accessibility.
- Follow brand style and tone/ brand voice.
- Complete all assignments on time and adhere to publishing timelines.
- Publish content to the website using the Content Management System (CMS).
- Update existing content and publish new content within the CMS.
- Use existing templates with customized with CMS tools.
- Help enforce established design and content standards.
- Optimize the user experience on both the website and the app.
- Using CMS-available navigation tools and page templates, organize content to create a positive, user-friendly experience.
- Conduct daily and weekly content audits.
- Regularly review website content to ensure it's accurate, relevant, and up-to-date.
- Move completed events from promotional experiences to recap experiences.
- Regularly update the chat bot library of responses to meet current customer needs.
- Using available navigation and page tools, create a positive and user-friendly experience for website visitors.
- Monitor website, especially content articles, and app performance.
- Use Google Analytics 360, Adobe Analytics and other tools.
- Produce weekly performance dashboards.
- Recommend improvement/enhancements based on analytics.
- Other duties as assigned.
Minimum Qualifications
- Bachelor's degree or equivalent work experience.
- Proficiency in CMS; experience with popular CMS platforms like WordPress, Drupal, or Adobe Experience Manager.
- Strong business copywriting and editing skills. Ability to write clear, concise, and engaging content.
- HTML, CSS, and JavaScript Knowledge. Basic understanding of web development technologies.
- SEO Knowledge. Understanding of search engine optimization principles and standard processes.
- Ability to analyze website data and identify areas for improvement.
- Ability to work effectively on a team and communicate clearly.
- Ability to use pre-approved graphic design Photoshop templates to create website graphics.
- Ability to identify and resolve minor technical issues; ability to advance issues and effectively project manage their resolution.
- Ability to manage multiple projects and adhere to timelines. Experience with popular project management systems like Asana or Wrike.
- Flexibility to work both in our offices, Monday – Friday, 9am – 2pm as well as select nights/weekends as needed.
- Solution oriented with strong problem-solving skills.
Pay Rate: $17.50 USD/hour.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
