Position Description – Digital Communications Manager
VPPPA is seeking a creative, detail-oriented candidate for the position of Digital Communications Manager. The ideal candidate will possess strong writing skills and a firm understanding of effective online communications and marketing best practices to communicate the mission and achievements of VPPPA and its members. This position will oversee the development and production of VPPPA’s online newsletters, including both weekly and monthly products, as well as the association’s social media accounts and distribution of press releases/notifications, and production of VPPPA’s award-winning quarterly magazine, The Leader. VPPPA is a growing organization and the opportunity for career development & advancement—and to build out the association’s communications strategy—are ample.
This position will report directly to the VPPPA Executive Director and work closely with s/he to develop new processes, strategies and products to effectively communicate with VPPPA members, stakeholders and the general public. Collaboration is a critical component of this position—with fellow staff, volunteer leaders and partners—in order to fulfill our mission to advance workplace health & safety excellence across the country. VPPPA offers a hybrid/remote working environment for all employees.
Key Responsibilities
- Communications: Oversees the day-to-day digital communications efforts for VPPPA, including social media, email and newsletter production.
- Digital Marketing: Develops and expands innovative, impactful digital marketing and social media presence for VPPPA programs.
- Social Media: Collaborates with staff and members to develop blog, social media & website content for VPPPA.
- Strategic Marketing: Develops and implements strategic digital marketing plans and forecasts to achieve objectives for VPPPA’s programs and services, with a primary focus on growing market share and membership.
- Sponsors & Partners: Works to elevate partner and sponsor digital and social media marketing efforts through creative development & implementation of customized solutions.
- Digital Campaigns: Plans and executes electronic campaigns for promotion and launching of new products and initiatives.
- Branding: Ensures consistent communication of brand throughout VPPPA, members and sponsors/partners using the association’s brand standards; assures communication of brand both internally and externally to customers, sponsors and other business partners.
- Outreach: Maintains relationships with public agencies by organizing and developing specific digital outreach programs and materials.
- Data Evaluation & Market Strategy: Analyzes relevant data points/metrics and recommends goals and objectives based on results. Undertakes continuous analysis of competitive environment, external threats, etc. and issues that may impact the association, and develops best practices for marketing.
- Other duties as assigned.
Qualifications
- Education: BA or BS in marketing, communication or relevant field, preferred.
- Experience: 3+ years experience in electronic marketing, communications, and/or public relations.
- Travel: willingness to travel when needed to attend association, chapter and/or partner events.
Desired Skills
- Proven track record of success in digital communications or marketing leadership.
- Excellent written and verbal communication and organizational skills.
- Experience overseeing the design and production of communications materials, publications, digital marketing materials and social media campaigns.
- Excellent proofreading skills and attention to detail.
- Ability to manage multiple projects independently.
Benefits
- Competitive salary & benefits, including: medical, dental, vision, long-term disability & 401(k)
- Virtual/hybrid work environment
- Vacation and PTO accrual based on tenure
- 9 paid holidays and 2 flex/floating holidays; early office closings before all major holidays
- Quarterly mental health holidays
- Professional development/advancement opportunities, including organizational ASAE membership
- Team-oriented, collaborative environment
Work Setting & Physical Requirements
The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, sit, speak, hear, and use hands and fingers to operate a computer, telephone, and other office equipment.
During conferences and events, longer work hours are expected, with many hours standing or walking. This setting may also require lifting up to 20 pounds.
Application Process
VPPPA is committed to creating an inclusive and diverse workplace and is dedicated to fostering an environment where all employees feel valued and respected, and where innovation and creativity are rewarded. VPPPA welcomes applications from individuals of all backgrounds and encourages candidates to apply even if their experience and qualifications do not 100% match the position description.
VPPPA is an equal opportunity employer.
Interested applicants should submit a cover letter and resume, including desired salary.
