Content Marketing Specialist

The Content Marketing Specialist plays a pivotal role in driving the Museum’s brand messaging. They create compelling content in a variety of forms that captivates the Museum’s target audience and aligns with established goals and objectives. Working under Reporting to the Marketing Communications Director, they are responsible for implementing the Museum’s email communications and digital a content strategy that drives traffic, engagement, and conversions. 

Success Traits

• A passionate and skilled writer with a curious mind
• Positive, collaborative team player
• Analytical strategic thinker with a passion for content performance & measurement
• Adept and organized with extreme attention to detail
• Willingness to embrace SPY Core Values of Service Excellence, Team, Creativity, Diversity, and Fun

Responsibilities

• Write clear and compelling content to attract and retain new visitors, members, subscribers, and supporters.
• Manage all aspects of the Museum’s email communications from content generation, drafting copy, editing, deployment, and analysis.
• Regularly review, report and make recommendations on email strategy and digital content performance.
• Use SEO principles to optimize content and maximize copy’s reach.
• Collaborate with creative team and other departments to develop and execute create cohesive content marketing needs materials (e.g. email campaigns, web content content, marketing collateral, print materials, etc.)
• Use SEO principles to optimize content and maximize copy’s reach
• Maintain a content calendar that complements strategic museum-wide communications and marketing efforts, leveraging existing opportunities (upcoming programs, mission-related news, website, social media, press releases etc.)Assess
• Assess and develop and efficient schedule of e-newsletter emails to encompass the the marketing content needs of various departments.
• Maintain overall list health with a focus on growing email subscriber list and deepening engagement with online and in-person museum visitors, program attendees, members and supporters.
• Develop email list segmentation strategies using interest groups to maximize and customize engagement, fundraising, and list health.
• Use data and analytics to measure the effectiveness of writing, and make adjustments as needed.
• Stay current on industry trends, tools, and technologies.

Minimum Education

• BS or BA degree in Communications, Marketing, Journalism, or related field
• Masters degree preferred (a plus) in Communications, Marketing, or related field

Minimum Experience

• 3 years of experience in content marketing or copywriting preferably on behalf of a nonprofit organization

Skills Preferred

• Impeccable writing and editing skills for clarity, grammar, and spelling
• Proven track record of creating quality content that is relevant and engaging for a variety of channels
• Strong ability to communicate effectively utilizing the appropriate voice and tone for different audiences
• Project management experience with excellent attention to detail, editing skills, and adherence to deadlines
• Expertise in email marketing platforms and campaigns. Salesforce/Pardot a plus.
• Demonstrated knowledge of email construction, including HTML, CSS and dynamic data fields 
• Experience with A/B and multivariate testing and enthusiasm for thoughtful experimentation
• Strong knowledge of Search Engine Optimization and Marketing
• Proficient in Google Analytics and Google Tag Manager
• Passion for the world of digital media and its application in the museum environment

Special Considerations

• Occasional evening and weekend work required.
• Ability to handle, lift, and move stock weighing up to 40 pounds required.
• Vaccination is required as a condition of employment and reasonable accommodations will be considered.

How to apply:

For employment consideration, please submit a cover letter, resume, and salary requirements online at the link provided.