The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Job Description
About the Role
The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketing leader to support its consumer engagement efforts on the Product Marketing team. Reporting to the Managing Director of Marketing for The Athletic, you will identify the biggest unmet consumer needs in sports journalism and partner with the Head of Product to build experiences that uniquely differentiate and deepen engagement with The Athletic to achieve its brand promise.
Your role will involve a combination of strategic work and execution excellence, shaping the product opportunity, vision and roadmap, developing zero-to-one go-to-market strategies that validate product-market-fit, and optimizing user journeys to aid discovery and build habits among readers. You will bring full-funnel marketing experience to the team, creating engaging launch and lifecycle marketing strategies that encourage first-time user adoption and keep consumers coming back to connect with our brand. You will be in a hybrid position, where you'll be in the office three times per week.
Responsibilities
- Validate unique market opportunities: Gather insight into consumer perspectives, market dynamics, and the competitive landscape to identify new product opportunities. Partner with product teams to build experiences and journeys that meet market needs based on target audience segmentation frameworks, optimizing these to establish product-market fit before scaling.
- Craft compelling positioning and messaging: Identify the factors that increase the worth of The Athletic or All Access subscriptions to consumers, and develop messaging frameworks that convey the product’s value propositions that compel them to engage, subscriber, and retain. Conduct message tests to evaluate what resonates with our target audience, and optimize for the most performant variant.
- Develop go-to-market strategies: Use market and consumer insights to develop GTM strategies that create demand and drive ongoing engagement with The Athletic’s products. Partner with cross-functional teams to implement those plans, determining the ideal in-product messaging and marketing channel mix. Distill essential insights into clear and thoughtful creative briefs.
- Create consumer habituation that increases retention: Build dashboards and monitor KPIs to measure campaign and product health, supplementing that with qualitative consumer feedback to determine optimization opportunities. Develop new strategies to increase demand and adoption based on performance.
- Lead and influence cross-functional teams: Leverage external and internal data to make decisions, set strategic direction, and motivate team members at every level to achieve exceptional outcomes.
- Demonstrate excellent presentation and communication skills, including with executive leadership at a C-suite level.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
- 8+ years of related experience in consumer marketing, product marketing, product, or growth.
- 4+ years of experience developing and optimizing consumer journeys, experiences, and lifecycle campaigns across free and paid product experiences that result in engagement, habituation, and churn reduction.
- 2+ years of experience working on zero-to-one products, operating within cross-platform (web and mobile) product-led teams.
Preferred Qualifications
- Digital subscription, content, or newsletter experience; familiarity with sports or journalism.
- Experience with marketing functions beyond product marketing, including brand, performance, and CRM.
- Experience establishing product marketing collaboration models with product teams.
The annual base pay range for this role is between $160,000.00 and $185,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
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