Application Deadline: 31 January 2025
Department: Audience Development
Location: New York, New York
Compensation: $100,000 - $150,000 / year
Description
Front Office Sports is seeking a dynamic Director, Audience Development to develop a holistic approach to our audience development process – finding, growing and sustaining our audience across the entire Front Office Sports portfolio.
This will involve setting measurable targets to drive scale at the top of the funnel and then nurturing those users through audience engagement best practices. You'll partner with key stakeholders across edit, product, events, marketing, social and data to develop and execute an audience-first growth strategy to raise awareness and action for our brand. You'll develop new and innovative ways to help realize our goals and diversify our revenue streams.
This is a high-energy role that requires a data-driven, innovative, and collaborative leader with a deep understanding of digital media trends, audience behavior, and the tools and tactics needed to drive engagement and conversions across multiple platforms and touchpoints.
This role will lead cross-departmental collaboration to align audience goals with business objectives and identify innovative opportunities to reach and monetize target audiences.
Key Responsibilities
- Develop and execute a comprehensive audience development strategy that aligns with the company's goals on key platforms including social channels, website, and email.
- Establish, monitor and optimize measurable audience channel goals
- Create cross-promotional funnel strategies on our O&O and paid channels
- Collaborate with the editorial team to help shape an enterprise-focused content strategy using first- and third-party data
- Build a defensible organic audience strategy through current and future search engines (Google, Perplexity, Chat GPT, Claude, etc.)
- Analyze audience data and trends to inform content strategies and growth initiatives.
- Establish KPIs and measure success across all audience development efforts, reporting regularly on performance.
- Drive organic and paid growth strategies for social, search (SEO/SEM), newsletters, email marketing, video, and events.
- Collaborate with editorial, events, marketing, and creative teams to develop compelling content that attracts and retains audiences.
- Ensure content is distributed effectively across platforms, leveraging best practices for format and timing.
- Develop and execute audience loyalty programs and subscription initiatives.
- Partner with revenue teams to align audience growth strategies with advertising
- Contribute to innovative revenue-generation strategies by identifying audience segments with high engagement and monetization potential.
Skills, Knowledge and Expertise
- Minimum of 6+ years in audience development, digital marketing, or a related field within a digital media environment.
- Deep understanding of SEO, SEM, social media strategies, email marketing, and analytics tools.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Experience with content management systems, audience analytics platforms, and marketing automation tolls.
- Experience with driving efficient virtual and in person event attendance or similar goals via paid media
- Familiarity with subscription-based business models, membership programs, and dynamic paywalls
- Exceptional leadership and communication skills, with experience managing teams and cross-functional collaborations.
- Creative problem solver with the ability to think strategically and adapt to a fast-paced, evolving industry.
- Knowledge of emerging technologies and trends in digital media.
Benefits
- Hybrid employees work from FOS's New York office a minimum of three days a week, while remote employees can opt for an Upflex coworking membership
- Generous PTO policy to use as you please, plus sick time and company holidays
- Employer-sponsored health benefits, including medical, dental, and vision
- Wellness perks include Health Advocate, TelaDoc, and Talkspace
- An annual professional development stipend and endless development opportunities at a growing startup
- Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
- Thrive in a dynamic environment with endless development opportunities at our growing startup. Leverage an annual professional development stipend to invest in your career advancement
