Are you a creative communicator who loves crafting stories, snapping stunning photos, and engaging with diverse audiences? Robbinsdale Area Schools is on the hunt for a Communications and Marketing Specialist to share the incredible achievements of our students, staff, and schools with the world!
JOB SUMMARY
The Communications and Marketing Specialist shares the stories of Robbinsdale Area Schools with a variety of internal and external district stakeholders. This position is responsible for the tactical implementation of comprehensive communications strategies, such as writing stories and briefs, snapping photos or taking video, and then publishing content to the district's websites, print and digital publications, social media channels and other district-wide messaging platforms. This position also plays a key role in strategic communications support, including developing and executing communication and project plans that align with district goals, leadership in crisis communications, and offers guidance and resources to school sites, ensuring consistent messaging and effective communication at all levels.
RESPONSIBILITIES
- Support the ongoing development and implementation of the district’s and department’s strategic and communication plan.
- Develop and execute comprehensive storytelling strategies to highlight the achievements, programs, and initiatives of the district, schools, staff, and students. This includes creating compelling written, visual, and multimedia content for a variety of platforms, including websites, social media, newsletters, press releases, messaging toolkits, and speeches or scripts.
- Proofread and edit written content and slides for electronic presentations.
- Work with staff on communications, events, programs, stories and projects as assigned.
- Design flyers, brochures, web graphics and newsletters as needed.
- Create, implement and support social media campaigns and initiatives.
- Oversee district websites. Update and post electronic communications, including electronic newsletters, social media, website content, all district messages and emergency weather communications.
- Review and make recommendations for approval of all community, city, and district flyers as well as content for distribution to schools.
- Provide support and training for school website, newsletter and social media coordinators through in-person training, online troubleshooting, regular email updates and self-created tutorials.
- Complete budget entries for requisitions, registrations and supply orders for the department as needed.
- Serve as project manager for special communication projects such as videos or school communication plans related to useful items of interest for district stakeholders.
- Take photos and report on school events; edit, create, and share this content on a variety of platforms.
- Perform other job-related duties as assigned.
QUALIFICATIONS
- Bachelor’s degree in marketing, communications, journalism or English is preferred.
- At least 5 years of school marketing or communications experience is preferred.
- Demonstrated ability in Google Workspace, Microsoft 365 and/or Teams, Canva or Adobe's Creative Cloud (including Photoshop, Illustrator, and InDesign), or other desktop graphics and publishing software.
- Demonstrated knowledge of social media.
- Demonstrated ability in website maintenance and use of Content Management Systems.
- Demonstrated ability in juggling multiple priorities.
- Demonstrated ability in working independently and as a member of a team.
- Ability to provide exemplary customer service to staff and the public.
- Demonstrated ability in taking a project from start to finish in a fast-paced, deadline-driven environment.
- Demonstrated ability in working in a fast-paced, deadline-driven environment.
- Excellent oral and written skills.
- Able to attend work regularly and report to work in a timely manner.
- A self-starter who demonstrates initiative and the ability to work independently.
- An inquisitive self-teacher who demonstrates a willingness to independently seek out solutions or learn new skills when needed.
APPLICATION PROCEDURE
Apply on-line at www.applitrack.com/rdale/onlineapp
POSTING OPEN UNTIL FILLED
