Job description
CAMELBACK VENTURES
Camelback Ventures (Camelback) increases access to opportunity for entrepreneurs of color and women by investing in their ventures and leadership while advocating for fairness in their funding. Camelback’s flagship program is the Camelback Fellowship. Since 2015, Camelback has raised over $50M and supported 160+ social entrepreneurs – 95% identified as people of color and 55% as women. Our Fellows have raised over $50M, have been named as Forbes 30 under 30, and have made an impact nationwide in communities from Eastern North Carolina to Seattle.
Camelback’s Marketing + Communications (Marcom) team is tasked with building out strategies and tactics to grow the organization’s national brand recognition as an entrepreneurial support organization leader uplifting BIPOC, women and non-binary social impact founders in diverse communities.
The Digital Marketing + Communications Manager will report directly to the Vice President of Marketing + Communications and will collaborate closely with our Chief Executive Officer, Chief of Staff, Operations Team, Program Team and external strategic stakeholders. This role will be responsible for developing and executing comprehensive digital marketing and communications strategies to enhance Camelback’s digital footprint, engage with our audience, and amplify our mission and vision. This role will manage external contractors e.g. graphic designers, video editors, photographers, and other content creators. The Digital Marketing + Communications Manager will also build + leverage relationships with external stakeholders e.g. Camelback network members, influencers, and other strategic partners in support of building organizational brand awareness.
THE ROLE
The Digital Marketing + Communications Manager will drive and manage all of Camelback’s digital marketing channels including social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click advertising leveraging our current Google Ads account, influencer marketing, video marketing, and digital advertising in alignment with Camelback’s 5-year strategic plan. This role will also be responsible for managing Camelback’s website, developing newsletter and blog content, as well as supporting events online and in-person to drive engagement with the Camelback network.
Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to advance our mission, programs, the annual Guardian Summit, our upcoming 10-year-anniversary in 2025, and support fundraising initiatives.
- Leverage SEO, SEM, email marketing, social media, and content marketing to enhance visibility and engagement.
- Analyze digital marketing metrics to optimize campaign performance and achieve marketing and communications objectives in line with Camelback’s 5-year strategic plan.
Content Creation and Management:
- Produce, curate, and manage high-quality content across various digital platforms, including social media, website, blogs, and newsletters.
- Develop and oversee editorial calendars to ensure consistent and timely delivery of content and key messages.
- Collaborate with internal teams and external partners to create multimedia content such as videos, graphics, infographics, one-pagers, pitch decks, and annual reports.
- Proficiency in graphic design and multimedia content creation tools like Adobe Creative Cloud, StreamYard and Canva.
Social Media Management:
- Deep understanding of current social media platforms, including LinkedIn, Instagram, TikTok, Facebook, Threads, YouTube, etc., with a proven track record of optimizing each platform to reach target audiences.
- Develop and implement social media strategies to grow our online community and increase engagement and followers in alignment with organizational goals.
- Experience in developing and successfully engaging with social media UX personas.
- Expertise in leveraging social listening tools to ensure our messaging is relevant and impactful, reflecting Camelback’s brand voice.
Website and Email Marketing:
- Oversee the maintenance and optimization of our new website (scheduled for launch in Fall of 2024!) to ensure it is user-friendly and information remains up-to-date.
- Develop compelling newsletter content to drive open rates and subscriber engagement.
- Implement email marketing campaigns to nurture and grow our subscriber base.
- Utilize Mailchimp and Pipedrive tools to segment and target audiences effectively.
Project Management, Team Leadership, and Collaboration:
- Strong project and time management skills, with the ability to multitask under pressure. Our team uses tools like Google Suite, Slack, Asana, Notion, and Airtable to stay organized and connected.
- Demonstrated experience in project management with the ability to juggle competing priorities.
- Regular collaboration with other departments and program teams to align marketing and communications efforts with organizational goals.
- Lead and manage marketing and communications contractors, including interns.
- Foster a collaborative and inclusive team environment.
THE PERSON
We would be over the moon to work with someone who will compliment our culture rooted in a belief in our mission; a desire for constant learning; being unafraid of failure; and is humble in their work, but hungry to earn their keep.
The Digital Marketing + Communications Manager will see themselves in the examples below:
- You are a clear and compelling storyteller. You find joy in communicating clearly and evoking responses from your audience. Your social media presence emphasizes quality over quantity. When you share someone else's story they feel truly seen. You can naturally combine written and visual components to effectively get your message across. You are drawn to Camelback because you are excited by the stories we have yet to tell.
- You are an independent professional who gets stuff done. You sweat the small details when thinking about the components that need to come together in a project. You invest in getting to know team members as well as stakeholders that impact and touch the organization. You meet deadlines via careful planning, strong communication, and independent execution, even when you don't have full control over all of the elements.
- You are a natural collaborator. People want to work with you because your work makes their work better. People come to you because you have a knack for translating their needs into clear messages, even if they don’t understand what they want yet. You ask thoughtful and direct questions and possess a strong perspective-taking ability and a high degree of empathy.
- You are a learner by nature. You are that person that reads all the blurbs at the museum. Your curiosity encourages you to regularly seek out professional development opportunities to grow skills including your marketing + communications super powers. You ask a lot of questions that begin with the word ‘why’. When old folks get together you want to be in their presence to soak up their wisdom. You are constantly seeking out opportunities to better yourself both personally and professionally.
- You believe that genius is equally distributed but opportunity is not. You are committed to closing the racial gap for business owners. You understand how this will improve the economic conditions in this country in order to begin to dissolve historical systems of inequity and oppression.
- You unequivocally believe in our RFG manifesto and aren’t afraid to confront those who are misaligned! You understand the complexity and intersectionality of race, power, equity, and current systems of oppression. You understand that we must directly, consistently, and innovatively work towards solutions in order to foster thriving communities.
- You thrive in the entrepreneurial environment! You don’t just like change, you thrive in it. You are willing to take in all the information but don’t mind operating when there isn’t a whole lot either. You’re comfortable in making decisions and moving forward in this kind of environment.
- You believe in the growth mindset. You teach yourself through multiple sources and/or tools. You know that what something is today is not what it has to be tomorrow. You are naturally curious and ask questions.
- You step in and step up when needed. You don’t sweat the idea of being a trailblazer. In fact, you enjoy the challenge. You are the one your friends call when they need a reliable partner to do something they’ve never done before.
Job requirements
THE TANGIBLE GOODS
- HQ: New Orleans
- Position Location: Flexible within the continental U.S.
- Salary range: $78,000 - $86,000 (based upon experience and skill)
- Benefits: Medical, Dental, Vision, 403b, geographic adjustments to base salary based on location
- Perks: Tech and Professional Development Stipend, Unlimited Paid Time Off
- Targeted Start date: September 2024
- Priority Application Deadline: July 31st, 2024 at 5 pm CT
- Position FAQ: Before applying, review the Position FAQs.
