Job Title: Director of Marketing
Reports to: Management Committee
FLSA Class: Exempt
Job Description
Gammage & Burnham, a well-established Arizona law firm, is seeking a Director of Marketing to execute and manage firm-wide marketing and development efforts. Reporting to the firm’s Management Committee and collaborating with practice group leaders, partners and functional departments, the Director of Marketing will manage, execute, and coordinate marketing department responsibilities, including coordination with outside, project-based consultants and attending conferences and events as needed. This opportunity is well-suited for someone with legal industry marketing and project management experience. The right candidate must be a self-starter and initiative-taker that enjoys working independently on both everyday tasks and big-pictures goals.
Minimum Requirements:
- Bachelor’s degree in Marketing, Communication, Journalism or English
- 3 years’ experience in a professional services environment
- Proficient in Microsoft Word, Excel, and Power Point
- Strong communication skills as well as strong writing, proofreading, and editing skills
- Detail-oriented and self-motivated
- Ability to prioritize changing demands and meet tight deadlines in a fast-paced setting
- Working knowledge of social media and communication tools such as LinkedIn, Facebook, and Mailchimp
Preferred Requirements:
- Prior law firm experience
- Basic HTML skills, WordPress, and Adobe InDesign experience
- Prior data analysis, client service, and project management skills
Essential Duties and Responsibilities:
- Work with the Management Committee and outside consultants to build, implement and manage a marketing and branding strategy for the firm.
- Execute special projects as directed.
- Track firm events, sponsorships and membership spending and target opportunities for firm exposure.
- Construct and distribute press releases to local news sources and alumni groups.
- Maintain relationships with local media.
- Attend regular practice group meetings and strategize opportunities for development with practice group leaders.
- Edit, update, maintain practice group marketing materials, including practice group descriptions, attorney bios, and content for the website.
- Plan and maintain social media calendar for social media site posting.
- Maintain firm and lawyer LinkedIn profiles and posts.
- Track and promote sponsorships, speaking engagements, articles, awards, and announcements.
- Manage Chambers, Best Lawyers, Super Lawyers and other industry designation submissions, nominations and applications.
- Create, edit and publish graphics for event program ads.
- Design regular newsletter emails and timely “Legal Alert” emails via web-based marketing platform.
- Set up and maintain conference booths for trade show events.
- Draft and maintain attorney biographies and practice group descriptions for website and marketing materials.
- Identify and submit for municipal and corporate Requests for Proposal for legal services.
- Produce monthly marketing reports capturing monthly event spending, website and social media analytics, newsletter impact, and other marketing related details.
- Prepare content for and maintain Web page press releases and firm social media.
Travel
· Travel minimal.
Work Environment & Physical Demands
· This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. While performing the responsibilities of the position, these work environment characteristics are representative of the environment the person in this position will encounter. While performing the duties of this job, the employee will work in a professional, fast paced office environment that may require additional hours to complete work.
· These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the position. If an employee is unable to perform the essential functions of the position, Gammage & Burnham, PLC will evaluate whether a reasonable accommodation can be made to enable the employee to perform the described essential functions of the position. Generally, due to the nature of this office position, while performing the responsibilities of the position, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds, occasionally lift and/or move up to 25 pounds. Vision abilities required by the job include close vision.
- To learn more about Gammage & Burnham, please visit our website at www.gblaw.com.
- To apply, please send your resume and a cover letter to jpawlowski@gblaw.com.
