Marketing Manager
Full-Time, Exempt, On Site
Reports To: Executive Director
Carnation Farms is a community-based hub for regenerative food & agriculture that educates and empowers the work of culinary, food and farm professionals. We aspire to help create a thriving regional food system connecting farmers & culinary professionals around shared values of regenerative food, health & equity.
Position Overview:
Carnation Farms, a historically significant agricultural asset of the Snoqualmie Valley of King Country, WA, has embarked on an evolution of its 100-plus year role, purpose, and mission in the broader Pacific Northwest farm and food communities. The board, staff, and family members of this nonprofit organization have embraced a transformation, focusing on healthy, regenerative food systems as its purpose and regenerative practices throughout its farming, culinary, and educational activities.
The Marketing Manager will be instrumental in this evolution, and a core member of the leadership team. This role will be responsible for developing and executing a cohesive marketing strategy to enhance brand awareness, drive customer engagement, and support business growth. They will play a key role in driving sales and revenue growth while building brand equity through a focus on our four primary lines of business: 1) Culinary, 2)Farmstand, 3)Farm/Regenerative Agriculture, and 4) Events, Retreats, & Weddings.
As a department of one, the Marketing Manager will independently manage all aspects of marketing, from strategy to execution. Strong candidates will bring common sense, good humor, high accountability with a results focus, creativity, and a “roll up your sleeves” attitude. For a proven marketing professional, this is an excellent opportunity to develop and lead across the team at Carnation Farms. We have a refreshed Brand Strategy, Marketing Plan, and Website in place as building blocks. For more information on Carnation Farms, please visit www.carnationfarms.org and check out our social media on Instagram and Facebook.
Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing plans aligned with business objectives.
- Conduct market research to identify target audiences, market trends, and competitive insights.
- Set marketing goals, budgets, and key performance indicators (KPIs) to track success.
Business Development:
- Develop and lead strategies to increase awareness and sales at the Farmstand through various channels, including online and offline marketing approaches.
- Collaborate with department managers to promote farm operations, including direct-to-consumer sales, wholesale, on-site retail, and restaurant partnerships.
- Support and promote engagement in the farm’s events, retreats, and weddings (ERW) programs to promote attendance at on site culinary and shopping events.
Communications & Branding:
- Manage a cohesive marketing plan that effectively communicates with both internal and external audiences.
- Serve as a brand ambassador, ensuring consistent brand messaging and presence in the local community and regional food system.
- Create compelling messaging to engage customers and stakeholders.
- Own and produce the farm’s monthly newsletter, including layout design, copywriting, image curation, delivery, and reporting.
- Maintain and update a marketing calendar to coordinate events, campaigns, and content releases.
Digital & Social Media:
- Manage all aspects of the farm’s social media presence (Facebook, Instagram, LinkedIn), including content planning, creation, posting, and performance tracking.
- Oversee website updates and content management to ensure a strong online presence (technical support not required).
- Develop and execute strategies to drive customer acquisition and retention through digital channels.
Campaign Management:
- Plan, develop, and execute marketing campaigns across digital, social media, print, and email channels.
- Track and analyze campaign performance, optimizing strategies based on data insights.
- Ensure marketing efforts align with revenue and margin goals.
Budget & Performance Management:
- Allocate marketing resources effectively across various initiatives.
- Monitor spending and ensure adherence to budget constraints.
- Analyze performance metrics to refine strategies and improve outcomes.
Qualifications:
- 7+ years of experience in marketing and social media-focused roles, preferably in the agriculture, food, or sustainability industries.
- Minimum of 3 years in a growth strategy focused role for a brick and mortar business in the specialty food retail, food brand, or hospitality space.
- Strong writing and content creation skills with a keen eye for design and branding.
- Proficiency in social media management, email marketing platforms, and website content management, as well as SEO.
- Ability to run effective ad campaigns and measure ROI.
- Proven graphic design experience.
- Ability to develop and execute marketing strategies independently.
- Excellent organizational and project management skills.
- Strong analytical skills with the ability to interpret marketing data and trends.
- Flexible, adaptable, entrepreneurial mindset.
- Proven ability to handle multiple priorities simultaneously and successfully complete task on time.
- Strong interest in and commitment to the importance of regenerative and organic practices.
- A commitment to and ideas for equity and inclusion as core principles that need to be embedded.
- Public Affairs/Relations experience
- Local and regional knowledge and relationships with the culinary agricultural realms
This is a hands-on role for a creative and driven individual who thrives in an independent, fast-paced environment. If you are passionate about sustainable food systems and enjoy wearing multiple hats in a marketing role, we’d love to hear from you!
