Job Title: Director of Marketing and Membership Services
Supervisor: Executive Director
Exempt: Yes
Qualifications:
· Associate's degree required; Bachelor’s degree preferred
· 2+ years’ experience managing social media for a large brand and/or multiple entities in an agency or corporate setting
· Experience with email marketing software, such as Constant Contact
· Prior experience managing brand content on social media
· Proficiency in Microsoft Office suite
· Familiarity with Association Management/CRM systems, web design tools, and graphic design editing software
· Ability to work with minimal supervision
· Thorough knowledge of all social media channels, tactics, and best practices; healthcare and HIPAA experience a plus
Specific Responsibilities:
To perform this job successfully, an individual must be able to perform each of the following essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Marketing/Communications:
· Manage the marketing and sales of advertising, sponsorships, and exhibits related to Association events, publications, directories, and website
· Develop and implement a robust social media plan to promote HCHANJ major events and the Annual Conference
· Create social media content including photos, graphics, and videos; experience creating short-form videos and Reels preferred
· Schedule and track posts and events on agency social media channels
· Assist in the development and production of printed materials, such as event signage, brochures, flyers, and event marketing materials
· Proactively seek opportunities to build and improve positive relationships with colleagues, leaders, and experts; act independently to drive functional strategies forward to advance the agency’s mission, strategic plan, and business goals
· Maintain regular contact with web hosting services, software services, IT consultants, and vendors of supplies and services
Membership:
· Manage member recruitment and retention activities
· Manage the publication, marketing, and distribution of regular member communications and member directories
· Maintain membership records database and design and produce reports
· Develop and administer services and benefits to enhance the value of Alliance membership
· Facilitate member interest groups and engagement as assigned
· Collaborate with the Executive Director on ways to develop and coordinate preferred vendor programs and events.
· Perform other miscellaneous related duties as required
· Manage the weekly member newsletter
· Manage membership committee meeting scheduling, recordings, and transcripts
- · Maintain frequent contact with members and potential members on membership and administrative matters, as well as web hosting, software services, IT consultants, and vendors of supplies and services
