Req #: 0000190361

Category: Professional / Management

Status: Full-Time

Shift: Day

Facility: RWJBarnabas Health Corporate Services

Department: Affiliate Marketing & Comm

Location:

RWJ - CSH 200 Somerset St NB, 200 SOMERSET STREET, NEW BRUNSWICK, NJ 08901

Job Summary

The Marketing and Public Relations Coordinator will support the Director of Marketing and Public Relations at Childrens Specialized Hospital in generating brand awareness of CSH via a variety of traditional marketing and communication platforms on a local, regional, and national level. The coordinator will assist with the planning, creation, and execution of internal communications, external communications, marketing collateral, and special events. Works closely with leadership and external parties to initiate, organize, and disseminate these projects. Requires impeccable attention to detail and excellent communication, time management, and organizational skills. This individual will interact with all CSH staff, physicians, CSH patients and families, volunteers, RWJBarnabas Health Strategic Marketing staff, vendors, media outlets, and the general public.

Qualifications

Required:

Bachelor's degree in Marketing, Communications, or a related field, required.
Excellent computer skills including Word, Excel, Publisher, Power Point, Constant Contact, Google Analytics, Canva, and Hootsuite.
Photography and video editing skills.
Strong familiarity with social media outlets including Facebook, LinkedIn, Instagram, and X.
Exceptional writing abilities.
Must be able to work independently and handle multiple projects in a deadline-driven environment.

Preferred

Three plus years of marketing/public relations experience preferred, healthcare experience desirable.

Essential Job Functions

Internal Marketing & Communications: Supports internal communications, including the weekly newsletter, organizational announcements, leader messages, system news, intranet posts, video interviews, presentations, training materials and multi-media pieces; Assists with content development and execution of internal events; Provides communication support for various efforts throughout the organization; Supports employee engagement efforts; Oversees the work of internal resources, vendors and freelancers; Oversees updates to CSH Intranet as needed; Connects with CSH employees in an effort to highlight their work via internal and external outlets.
External Marketing & Communications: Assists in handling media requests and writing and distributing media alerts, pitches and press releases; Identifies and connects with patient families to develop patient stories highlighting their experiences at CSH, maintains relationships with these families for future communication/marketing opportunities; Coordinates photo permissions for photo shoots and press events; Coordinates photo permissions for photo shoots and press events; Coordinates photo shoots for patient stories and takes photos as needed; Responds to daily web inquiries; Assists in writing, proofreading, and editing of all marketing collateral; Assists in the creation of and updates to promotional materials for service lines, programs, and special events including brochures, flyers and more.
Video projects and special events: Assists in planning and scheduling video projects as needed for marketing purposes or events. Supports hospital and system events including site openings, donor/media events, and more.
Other: Provides support to Director of Marketing & Public Relations at CSH; Attends hospital meetings and represents department on committees as requested; Ensures proper use of logo, messaging, and other branding materials; Works cooperatively and communicates openly with internal resources, clients and contracted vendors to ensure understanding of project needs, requirements, deadlines and budget; Ensures compliance of privacy practices and remains knowledgeable of applicable policies and regulations; Responds to requests in a timely manner, including evenings/weekends as needed.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Additional Information

At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees physical, emotional, social, and financial health.

Paid Time Off (PTO)
Medical and Prescription Drug Insurance
Dental and Vision Insurance
Retirement Plans
Short & Long Term Disability
Life & Accidental Death Insurance
Tuition Reimbursement
Health Care/Dependent Care Flexible Spending Accounts
Wellness Programs
Voluntary Benefits (e.g., Pet Insurance)
Discounts Through our Partners such as NJ Devils, NJ PAC, Verizon, and more!

Choosing RWJBarnabas Health!

RWJBarnabas Health is the premier health care destination providing patient-centered,

high-quality academic medicine in a compassionate and equitable manner, while delivering

a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.

RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.

Equal Opportunity Employer

RWJBarnabas Health is an Equal Opportunity Employer

RWJBarnabas Health

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