Department: Lifestyle
Location: PURPLE LA
Compensation: $40,000 - $45,000 / year
Description
PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency's LA office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play an supporting role in the for Luxury Travel, Hospitality & Lifestyle clients.
Key Responsibilities
- Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
- Ad-hoc project work and carrying out specific or general research.
- Attending client meetings and special events
- General knowledge of all media including strong understanding of digital landscape and social media platforms
- Manage client administrative tasks such as reporting, scanning coverage, and updating databases
- Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion
- Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office
- Draft press releases and any accompanying press pack materials
- Support the team by collating information for seasonal newsletter
- Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity
Skills, Knowledge and Expertise
- Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
- Strategic, creative thinker with excellent oral and written communication skills within the organization of press reports and press clips.
- solid understanding of and ongoing interest in media relations and strategy.
- to identify communication opportunities through a pro-active approach.
- professional and articulate, with excellent communication skills.
- well-organized, methodical, and efficient, with strong initiative.
- writing skills.
- skills including Outlook, Excel, PowerPoint.
- or willingness to learn of cultural affairs and lifestyle trends.
- organisational and time management skills with an aptitude for multi-tasking.
- in Microsoft Office, Cision and Adobe Photoshop.
