About Honcho
Honcho is on a mission to build the largest and most valuable amateur pickleball community in the country. Through innovative, high-quality, and inclusive experiences, products, and services, we aim to supercharge the fun, accessibility, and community-building power of pickleball—the fastest-growing sport in the US.
Position Overview
We seek an experienced and dynamic Marketing Manager to define, execute, manage, and optimize all cross-channel marketing campaigns.The ideal candidate will have a deep understanding of key marketing frameworks, strategies and execution, and a proven track record of launching successful marketing campaigns across paid social, email, text, and influencer / ambassador channels.
As Honcho’s Marketing Manager, you will develop and execute marketing strategies that scalably attract new community members, enhance brand awareness, increase participant registration conversion rates (across leagues, tournaments and additional service offerings), and drive incremental revenue growth. You will leverage a blend of data-driven insights, innovative strategies, and a deep understanding of customer needs to fuel the businesses growth. This role requires a hands-on, results-oriented, initiative-minded, marketer who thrives in a fast-paced, dynamic environment.
Role Responsibilities
Strategic & Tactical Planning
- Develop and implement comprehensive marketing strategies aligned with the company’s objectives.
- Design and implement comprehensive growth marketing strategies to increase player sign-ups, engagement, and retention across national markets.
- Conduct market research to identify opportunities and stay updated with top pickleball industry trends.
- Test and experiment with creative, copy, channel, and audience to determine the optimal go-to-market strategy and most performative marketing channels for Honcho
- Optimize the customer journey, from discovery through to registration and long-term engagement, ensuring a seamless experience across all touchpoints in Hubspot.
- Define and own the top to bottom marketing funnel that optimizes brand awareness with target audiences down to conversion
Campaign Management
- Design and oversee the creation, execution, and evaluation of integrated marketing campaigns across multiple channels, including digital (social, email, paid ads, SEO, content marketing), offline (events, partnerships), and other performance-driven strategies (influencer).
- Support with content creation and content calendar creation, structure, and management.
- Build and implement comprehensive email newsletter strategies for active and prospective Honcho community members.
- Ensure campaigns are delivered on time, within budget, and achieve desired outcomes.
- Optimize campaign performance and budget allocation based on target KPIs and performance outcomes.
- Prepare and present regular reports on marketing activities, outcomes, and recommendations for improvement.
- Drive innovative lead-generation initiatives to build awareness and acquire new customers, particularly focused on key demographics such as recreational and competitive players.
Brand Management
- Strengthen and manage the company’s brand presence within the pickleball industry.
- Help inform Honcho’s brand guidelines and ensure consistent messaging across all marketing materials.
Community Engagement
- Cultivate a vibrant, engaged community of pickleball players and fans, leveraging organic growth strategies such as influencer partnerships, brand ambassador programs, and grassroots community engagement.
- Design and implement community engagement initiatives to enhance the experience of investing in Honcho’s community, increase loyalty, and drive player retention.
- Utilize social media, events, and promotions to interact with fans and build a strong local community nationwide.
About You
Education: Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree an added advantage
Experience: 5 years of experience in performance marketing, growth marketing, brand marketing, or a related field, with at least 1 year in a leadership role.
Skills:
- Expertise in digital marketing, including SEM, SEO, social media marketing, email campaigns, and paid media.
- Extensive experience with email (and SMS) marketing and campaign management, preferably with Hubspot.
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Hootsuite, etc.).
- Strong project management skills with a proven ability to lead cross-functional teams and manage multiple projects simultaneously.
- Ability to think creatively and analytically, combining data with an innovative mindset to solve problems and drive growth.
- Proven ability to develop and execute successful marketing strategies and campaigns.
- Excellent leadership, communication, and interpersonal skills.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
Attributes:
- Self-motivated and comfortable owning, managing, and pushing projects forward independently
- Passion for sports, particularly pickleball, or a genuine interest in community building.
- Self-started that is comfortable working in a startup environment
- Results-driven with a strong bias for data and using data to make informed decisions that deliver a tangible ROI.
- Ability to work in a fast-paced environment and adapt to changing priorities, initiatives, and projects.
- Competitive and driven and desires to take ownership/initiatives of tasks and projects in their swimlane.
Preferred Qualifications
Location:
- Houston (Hybrid in-office) Preferred
- Austin/Dallas (Remote) Open to Qualified Candidates
- Other locations (Remote) Open to Strongly Qualified Candidates
Type: Full-time
Additional:
- Compensation: $70-85k per year
- PTO allowance
- Sick Day Allowance
- W2 Employee
- Benefits
Honcho is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Ready to Make Your Mark?
If you’re passionate about pickleball and/or sports and/or community and excited to create unforgettable experiences for our national community, we’d love to hear from you. Join Honcho and help us serve up success!
