POSITION DESCRIPTION:
This position provides essential support to the fast-paced department by spearheading project management of all deliverables related to Woolly Mammoth Theatre’s mission and vision. Serves as project manager in all communications projects to ensure on time delivery. Supports institutional design needs including adhering to and maintaining the organization style and brand guide in all materials, website content management. Assists the Director of Marketing with the creation and implementation of communication and marketing strategies. In all functions, the Marketing Manager is expected to contribute a high degree of creativity and initiative while upholding the Woolly brand and standards across all channels.
Principal Responsibilities
MARKETING
- Assist with the creation and implementation of advertising, direct marketing, e-marketing and promotional campaigns
- Develop and manage internal calendars and work hand in hand with Director on season plans
- Work closely with Designers to create collateral, mailings, advertisements, event programs and other marketing material to maximize reach and engagement; manages the production and scheduling to ensure timely distribution and the organization’s ability to test the effectiveness of each marketing activity
- Additional tasks as needed to support the marketing department including occasional events nights and weekends at the theater.
- Create logic and pull lists from Tessitura for communications – print, digital and outbound calling
- Provide Reporting/Data including but not limited to revenue projections, sales, campaign performance, grant data, strategic visioning and forecasting
WEBSITE, SOCIAL MEDIA, E-COMMUNICATIONS:
- Serve as day to day contact for website updates, social media customer service messaging for all Woolly Mammoth Theatre departments and initiatives.
- Supervise and manage website edits/updates with direction from Marketing Director.
- Lead cross departmental email and social comms meeting that occurs bi-weekly.
- Create, edit, and manage content and editorial calendar under the direction of Director of Marketing
COMMUNICATIONS:
- Proofread all materials for external audiences (print publications, emails and website copy) and oversee corresponding editorial calendars
- Reinforce and maintain style guide for the institution
- Write and compile content for the website & weekly newsletter/marketing emails related to performances, special events, daytime programming and institutional background
- Write other institutional communication pieces as needed; including pieces for future blog, development, new work and connectivity departments
- Supervise photography and videography needs for mainstage and public programming, education and special events under the direction of marketing director
PUBLIC RELATIONS:
- Collate and analyze media coverage
- Establish, develop and maintain effective relationships with key media, particularly paid media
- Organize and maintain organization’s archive of press clippings, institutional b-roll and photographs
- Conceptualize, organize and supervise photo and video sessions for public relations, marketing and archival purposes
OTHER DUTIES:
- Organize and maintain organization’s archive of press
- Serve as staff liaison to TheatreWashington
- Other duties as assigned
QUALIFICATIONS:
The Marketing Manager will have at least 3 years of communications/marketing experience, covering areas such as press relations, institutional communications, marketing, and branding. The position requires the ability to take information and synthesize relevant content to engage new and existing audiences across a range of topics and interests. The Marketing Manager must be able to build relationships and communicate an organization’s mission with clarity and enthusiasm. The position requires someone highly collaborative, who can work well across all departments in a productive and team-spirited way.
EDUCATION:
- BA in theater arts management, journalism, public relations, communications, marketing or other related field
KNOWLEDGE, SKILLS AND ABILITIES:
- Knowledge of D.C. press and experience with arts-related organization preferred
- Experience managing multiple positions
- Well-versed in Microsoft Office Suite
- Excellent written and verbal skills
- Strong interpersonal skills
- Demonstrated ability to meet deadlines under pressure
- Self-starter able to work independently
- Knowledge of Tessitura, Prospect 2 and/or similar operating systems
- Strategic and creative thinker
- 5-7 years of experience in press, public relations, communications, marketing or journalism.
OTHER SKILLS OR QUALIFICATIONS:
- Active engagement and leadership development in your individual position is integral to the overall health of our organization. This will be reviewed and defined with your supervisor to set individual goals. Woolly encourages employees to take personal responsibility and pride in their work.
- See the larger picture and pull out the relevant details to diagnose problems. Think creatively about how to solve problems including new ways of working together. Woolly values innovative thinking, big ideas, and bigger passion.
- Collaborate with and adapt to a wide variety of people and personalities, working styles, and artistic visions.
- Be curious and ready to adapt to ever-changing circumstances and new modes of communication and engagement.
WORKING CONDITIONS:
- Normal office environment.
- Extended viewing of computer screens.
- Some evening and weekend work required.
- Some travel required.
- Woolly Mammoth Theatre Company is located in Washington, D.C.’s Penn Quarter neighborhood. It is air-conditioned, located in a wheelchair accessible building, and in close proximity to public transportation.
- Woolly is currently operating under a hybrid work schedule, with both in-office and remote work available, subject to reevaluation.
COMPENSATION:
- Starting Salary: $50,000
- Woolly Mammoth Theatre Company recognizes that conversations about salary can be difficult. In recognition of the necessity for top-tier talent, we strive to provide pay that meets the market by leveling with industry peers to determine the pay range for each position. Where the employee falls in that range is determined by experience and skill set. Woolly will work hard to administer the compensation program in a manner that is transparent, consistent, and equitable across the company.
OUR CULTURE AT WOOLLY:
At Woolly, our culture is driven by our stated core values of radical inclusivity, creative risk-taking, relentless inquiry & experimentation, world-class excellence, and innovation. We expect both personal and collective accountability in how these values are applied to the work of each employee of WMTC. We acknowledge that Woolly Mammoth has upheld and benefited from systems of oppression in our country, and we aim to do better; using the principles of anti-racism to guide our actions and decision-making.
How we do things is as important as what we do, and we expect our core values and anti-racist practices to influence the way we work together as a team. We strive to center openness, integrity, and care in our policies, processes, and how we interact with one another. We embrace a culture of transparency, accountability, and mutual respect as the foundation of all our collaborations, both inter-departmentally and externally. We take seriously our role as a civic leader and strive to address local and national challenges using our knowledge, skills, commitment, and resources. As part of this work, all employees are expected to develop meaningful internal and external relationships that are mutually beneficial and impact aware. We believe that everyone in the Woolly community is worth engaging in conversations about the art we make and how that art intersects with the world. We lean into the unconventional, especially if a nontraditional and inventive approach will help us reach new understandings of our art form, our industry, and our world.
