Position Summary:

To create digital assets for marketing campaigns that are visually compelling and optimized for user experience across all digital devices and platforms. To understand the digital landscape and take a user centered design approach. To have familiarity with programming languages such as HTML and CSS and to design mock-ups and wireframes. To pivot quickly and take feedback and direction to create or revise a marketing campaign. To understand the UAB brand and to ensure all assets adhere to the UAB brand guidelines. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.

Duties and Responsibilities:

Maintains the WBHM brand and ensures all assets adhere to UAB and media partners brand guidelines.
Will work closely with Sponsorship on their monthly sponsors list and other digital website materials.
Actively participates in WBHM events in the community.
Works with the Executive Director on an ongoing basis to help track information and write annual reports, CPB reports, and other marketing materials.
While this person will report to the Executive Director, and will work closely with other members of WBHM's Leadership Team Is responsible for coordinating WBHM's weekly promotional agenda and meeting, and communications with our team about that work.
Manage WBHM's digital accounts and engagement (non-newsroom content, including but not limited to our brand, membership, sponsorship, etc...) , but would work closely with and coordinate with news-team to prevent overlap and issues on our accounts.
Monitor our digital communications (i.e. provide general responses for FAQ's and direct messages to different departments for necessary responses).
Understands programming languages such as HTML and CSS, and designs mock-ups and wireframes.
Implement and manage the operation of Marketing Cloud for our team (our departments will help provide copy, this person would help manage the lists, programming of e-mails).
Manage our newsletter(s) and other digital marketing products in consultation with leadership team members.
Monitor WBHM's digital KPI's and share findings, insights, and trends to help advise our work.
Will assist in graphic design needs as necessary.
Creates compelling digital assets for marketing campaigns, including static and interactive advertising units, websites and landing pages, emails and social media.
Monitors and engages with NPR and content partners digital efforts and resources.
Assist with WBHM's digital station voice and presence for our brand on various platforms.
Assist in growing WBHM's digital footprint, including development of goals for the organization.
Assist in WBHM's digital audience development.
Assist in digital product development and implementation for WBHM and various department.
Assist and be a backup for WBHM's basic website management and needs.
Assist as a backup in a non-editorial capacity for WBHM's news team (i.e.: distribution and sharing stories and content, but not writing headline or copy.).
Perform other duties as assigned

Salary Range: $46,530 - $55,000

Bachelor's degree in a related field and two (2) years of related experience required. Work experience may NOT substitute for education requirement.

Preferred:

Be highly organized an excellent and effective communicator
Be able to work under deadlines
Be able to prioritize assignments and willing to learn

Primary Location

University

Job Category

Professional & Managerial

Organization

171600000 WBHM Radio Station

Employee Status

Regular

Shift

Day/1st Shift

Work Arrangement (final schedule to be determined by the department/hiring manager)

Remote/Hybrid Eligible

University of Alabama at Birmingham

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