Job Overview:

We are seeking a highly motivated and forward-thinking Social Media & Content Strategist to elevate our online presence and drive engagement across our social media platforms and client communications. This role requires a strategic thinker with a strong understanding of the social media landscape and a passion for the creator economy. The ideal candidate will thrive in a fast-paced environment and be comfortable with a "flood the block" approach to content creation and distribution.

Responsibilities:

Social Media Strategy:

Develop and execute comprehensive social media strategies for G&B's Instagram, College of Influence Instagram, and LinkedIn, aligning with the company's goals for thought leadership, talent showcasing, and client engagement.
Implement a "flood the block" approach, ensuring a consistent and high-volume output of quality content across platforms.
Stay abreast of the latest social media trends and adapt strategies to maintain a cutting-edge presence.

Content Creation & Management:

Create high-quality, engaging content, including video, written posts, and graphics, tailored to each platform's audience.
Collaborate with the LA-based team and national team to feature talent, employees, and clients in compelling content.
Manage and evolve the company's client newsletter, ensuring it delivers value and drives engagement.

Executive Branding:

Develop and execute a content strategy for the company executive's personal brand, including content creation and posting schedule management.
Proactively push the executive to create content and build their online presence.

Collaboration & Communication:

Work closely with the PR team to align social media strategies with PR efforts.
Collaborate with internal teams to ensure consistent brand messaging and content quality.
Monitor social media performance, analyze data, and report on results.

Required Skills:

Deep understanding of social media platforms, including Instagram, LinkedIn, and emerging channels.
Proven ability to develop and execute successful social media strategies.
Excellent content creation skills, including video, written, and graphic content.
Strong understanding of the influencer marketing landscape and trends.
Excellent communication and collaboration skills.
Ability to work independently and as part of a team.
Proactive and driven with a passion for the creator economy.

Desired Experience:

3+ years of experience in social media management and content strategy.
Experience working with influencer talent and / or within the entertainment industry.
Experience with email marketing and newsletter development.
Bachelor's degree in marketing, communications, or a related field.

G&B Digital Management

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Social Media & Content Strategist