Social Media & Content Strategist

Job Overview:

We are seeking a highly motivated and forward-thinking Social Media & Content Strategist to elevate our online presence and drive engagement across our social media platforms and client communications. This role requires a strategic thinker with a strong understanding of the social media landscape and a passion for the creator economy. The ideal candidate will thrive in a fast-paced environment and be comfortable with a "flood the block" approach to content creation and distribution.

Responsibilities:

Social Media Strategy:

• Develop and execute comprehensive social media strategies for G&B's Instagram, College of Influence Instagram, and LinkedIn, aligning with the company's goals for thought leadership, talent showcasing, and client engagement.
• Implement a "flood the block" approach, ensuring a consistent and high-volume output of quality content across platforms.
• Stay abreast of the latest social media trends and adapt strategies to maintain a cutting-edge presence.

Content Creation & Management:

• Create high-quality, engaging content, including video, written posts, and graphics, tailored to each platform's audience.
• Collaborate with the LA-based team and national team to feature talent, employees, and clients in compelling content.
• Manage and evolve the company's client newsletter, ensuring it delivers value and drives engagement.

Executive Branding:

• Develop and execute a content strategy for the company executive's personal brand, including content creation and posting schedule management.
• Proactively push the executive to create content and build their online presence.

Collaboration & Communication:

• Work closely with the PR team to align social media strategies with PR efforts.
• Collaborate with internal teams to ensure consistent brand messaging and content quality.
• Monitor social media performance, analyze data, and report on results.

Required Skills:

• Deep understanding of social media platforms, including Instagram, LinkedIn, and emerging channels.
• Proven ability to develop and execute successful social media strategies.
• Excellent content creation skills, including video, written, and graphic content.
• Strong understanding of the influencer marketing landscape and trends.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.
• Proactive and driven with a passion for the creator economy.

Desired Experience:

• 3+ years of experience in social media management and content strategy.
• Experience working with influencer talent and / or within the entertainment industry.
• Experience with email marketing and newsletter development.
• Bachelor's degree in marketing, communications, or a related field.