Title: Marketing & Communication Manager

Reports to: Executive Director

Hours: 32 hours per week on average

Work location: In-person at NCC’s offices located in Minneapolis, MN

Direct reports: Marketing & Education Associate

Job share: Works closely with NCC’s Business Manager, Community Engagement Manager, Deputy Director and Director of Galleries & Exhibitions, Education & Artist Services Manager, and Sales Gallery Manager.

The Marketing & Communications Manager is a part-time, hourly, non-exempt position that provides support to each of Northern Clay Center’s programs through marketing, design, website management, database management, and general communications.

The starting hourly rate for this position is $32.00/hour and includes the following benefits:

Paid vacation time equivalent to 81.6 hours per 12 months
Earn-as-you-work paid safe & sick time
Health insurance via Medica (50% of premium paid by NCC)
A contribution equal to 3% of your earnings to a 403(b) retirement plan
20% discount on most Sales Gallery ceramics
One free class or workshop per quarter classes at NCC

Northern Clay Center is an equal opportunity employer.

About This Role And Working At Northern Clay Center

The Marketing & Communications Manager manages and oversees NCC’s marketing and communication including, but not limited to: design and production of the quarterly newsletters and annual reports, maintenance and updates of NCC’s websites, planning and oversight of social media and mass email communications, and maintaining and upholding the written and visual standards outlined within the style guide. As a member of the senior team, the Marketing & Communications Manager will work closely with all of NCC’s lead program staff. This position oversees the work of the Marketing & Education Associate.

Much of this role involves routine quarterly work, though tasks and focus change with the season and programmatic calendar. As NCC is a relatively small nonprofit organization, many staff members work across programs and often assist other team members in accomplishing their work. NCC is deeply committed to creating and sustaining a welcoming, safe, and antiracist community for all who enter our building. Our staff are actively engaged in Diversity, Equity, Inclusion, and Accessibility training and strive to continue this learning and conversation to examine and improve our programs and practices.

This position requires the employee to be available to work on an occasionally flexible schedule, including weekends and evenings. The average weekly schedule will be 9 am to 5:30 pm four days per week, with an anticipated one evening or weekend special event per month, as well as additional special projects related to the American Pottery Festival and other programs. Workload will vary over the course of the calendar year.

We Are Looking For Applicants Who Have

Strong administrative, networking, and problem-solving skills
Proficiency in Macintosh-based programs, Microsoft Office, Adobe Creative Cloud, website platforms including WordPress and/or Shopify, databases, as well as point of sale software (web and in-person), and Google Suite
Knowledge of, and experience in, marketing and communications
At least two years of management and/or administrative experience
Strong visual, written, and verbal communication skills
Excellent people, time management, and customer service skills

Responsibilities

Marketing & Communications

Marketing/Promotion

Develop and oversee annual communication and marketing plan based on NCC events, initiatives, advertising, programmatic and general mass emails, press releases, social media, and website updates
Contract, design, and submit ads to media outlets
Oversee and manage design, editing, and distribution of programmatic and general mass emails
Oversee and manage writing, editing, and distribution of press releases
Maintain and update postal, email, and press distribution lists
Develop and oversee NCC’s social media strategy
Oversee creation of content for social media channels providing support and editing
Work with program staff to identify opportunities to create special campaigns to promote programs, individuals, etc
Work with program staff to create annual marketing budget
Maintain NCC brand guidelines and style guides and ensure that all materials adhere to guidelines
Manage NCC’s organization profiles on digital media, including: Google AdGrants and Google My Business, Yelp, GiveMN, and others
Manage library of images for archive and use in promotional materials
Maintain archives of NCC print material and press mentions
Oversee work of, and serve as, backup for Marketing & Education Associate
Database management

Digital & Print Material Design

Design and manage the production of the select print materials including 2 – 3 exhibition announcements annually, the annual clay camp brochure, and others as needed
Create and manage annual print and mailing schedule
Manage and design NCC’s quarterly newsletter
Design branded signage for events and programming
Create digital assets for use on website and social media
Assist with product photo editing and train new staff on editing protocols as needed

Website Management

Serve as NCC’s web administrator
Create websites on new platforms as required
Create new web pages as required
Ensure information on website is relevant and up to date
Transfer and adapt newsletter information to website following final edit of newsletter
Edit relevant images for optimization on website
Create graphics for promotion of exhibitions and events for website
Continually review site to make improvements in usability and organization of information
Work with exhibitions, sales gallery, and education staff to maintain gallery, sales, and class registration functions, updating images and information as needed
Maintain product categories and data hygiene
Troubleshoot issues
Expand educational web content through the addition of NCC publications, artist videos and resources for art educators
Ensure website adheres to security and data standards
Create monthly metric reports for Board of Directors

Year-end Fundraising

Work with Executive Director and others to create annual year-end fundraising campaign
Create messaging strategy
Set goals for number and amount of gifts
Create lists of constituents to solicit, and work with Executive Director and Board of Directors to identify new contacts
Prepare letters for signing by Executive Director and relevant Board Members
Prepare mass emails about campaign to relevant constituents
Manage GiveMN.org profile and Give to the Max Day campaign

Other Tasks As Assigned

Provide copy-editing support as needed
Provide day-of event support for special events including exhibition openings, open houses, and the American Pottery Festival

APPLICATION PROCESS

Applications are due by Sunday, December 15, 2024 at 11:59 pm CT

Please Send The Following Materials, As a Single PDF, To Kyle Rudy-Kohlhepp, Executive Director, At ; Or By Mail To 2424 Franklin Avenue East, Minneapolis, MN 55406

Cover letter describing your qualifications and interest in the position
Resume (4 page max)
3 – 4 examples of previous design work for which you served as the sole or principal designer. These examples can be embedded within the application materials or provided to NCC as URLs. Please include the date on which the project was completed and your specific role with creating the example.

Following the initial review of application materials, NCC will request additional information and schedule interviews with select applicants. We anticipate holding two rounds of interviews that will take place during the week of December 16 , all applicants should be prepared to respond to interview requests in a timely manner.

The anticipated start date for the selected candidate will be Monday, January 6, 2025.

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