Job Title: Marketing Manager

Department: Marketing

Location: Atlanta, GA – Hybrid

Role Type: Long-term Contract

About Our Client

Our client is a Fortune 500 technology company that has been revolutionizing financial software for small businesses, accountants, and individuals for over 35 years. With a suite of market-leading products in tax preparation, accounting, and personal finance management, they serve millions of customers worldwide. The company is driven by a mission to power prosperity around the world and is known for its innovative culture, commitment to customer success, and dedication to solving important financial problems.

Job Description

We are seeking a talented Lifecycle Marketing Manager to join our dynamic marketing team. In this role, you will be instrumental in developing and executing customer communication strategies that drive engagement, retention, and business growth across our suite of financial management products.

You'll work cross-functionally to manage customer newsletters and personalized campaigns, leveraging rich customer data to create impactful, relevant messaging.

The ideal candidate is passionate about customer-centric marketing in the fintech space, has a strong analytical mindset, and thrives in a fast-paced, innovative environment. You'll have the opportunity to shape our customer journey, working closely with various teams to ensure our marketing efforts align with product features, market context, and the diverse needs of our small business and individual customers. This role reports to the Senior Marketing Manager and offers significant potential for growth and impact within our organization.

Duties and Responsibilities

Manage and execute a regular cadence of customer newsletters and personalized campaigns using customer data
Build and maintain a comprehensive annual campaign calendar for the newsletter program
Support the internationalization of lifecycle marketing campaigns through detailed project planning and execution
Implement test & learn strategies and partner with Analytics to measure campaign impact on KPIs
Collaborate with Marketing Operations to plan and manage multi-channel campaigns
Work with Product Marketing to ensure accurate communication of value propositions and product features
Design triggered communications such as feature abandon series and upgrade series
Utilize customer behavior and data insights to drive relevant communication strategies

Required Experience/Skills

4+ years experience in Lifecycle/Email marketing, preferably with newsletter or retention/churn prevention focus
Proven ability to use customer and behavioral data to drive impactful communication strategies
Experience with dynamic content and audience segmentation for personalized messaging
Proficiency in implementing testing best practices and iterating based on results
Strong customer focus and ability to put customers at the center of all programs
Self-starter with a bias for action
Excellent organizational skills and attention to detail
Flexibility and adaptability in a fast-paced environment
Familiarity with B2B and B2C SaaS products, particularly in financial software

Nice-to-Haves

Experience with international marketing campaigns
Knowledge of marketing automation platforms
Familiarity with data analytics tools
Project management certification
Experience in fintech or financial services industry

Education Bachelor's degree in Marketing, Business, Communications, or a related field required. MBA or relevant master's degree is a plus.

Pay & Benefits Summary

Competitive hourly rate ranging from $55 to $62 per hour
Comprehensive health, dental, and vision insurance
401(k) plan with company match

Ready to empower financial prosperity through innovative marketing? Join our team and drive customer success through data-driven, personalized marketing strategies. Apply now and be part of a company that's passionate about solving important financial problems for millions worldwide!

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