Dice is the leading career destination for tech experts at every stage of their careers. Our client, TEKsystems c/o Allegis Group, is seeking the following. Apply via Dice today!

Marketing Manager

Do you want to lead marketing for a tool that helps churches, faith-based organizations and non-profits stay-in-touch with their community and further their mission?

Are you an expert in performance-based multi-channel customer acquisition? Are acronyms like CPC, CPL, CPA, CAC, CRO, ROAS, ARPU, and LTV old hat to you?

Do you want to work for a mission-driven, profitable, and fast-growing technology company?

We are looking for someone who believes in our mission, has heart, and is comfortable with fast paced and profitable growth.

As the Marketing Manager, you'll be responsible for developing and executing strategies that drive customer acquisition and measurable revenue growth by testing, scaling, and expanding paid marketing channels including LinkedIn, Meta, Google Ads, Google Display, YouTube as well as through Church associations and dioceses.

We are particularly interested in hiring someone who has substantial experience with:

Paid Customer Acquisition

Through scientific, CAC-based digital advertising on LinkedIn, Meta, Google, YouTube, and affiliate networks
Where each customer acquisition channel is tracked to determine CPL and CPA
Using both ToF (cold) and BoF (warm) retargeting advertising to optimize conversion and CPA
Setting up a Custom Audience list to market to using an ABM list of churches
Set up a Lookalike List (LaL) to market to using the existing customer list
Target CPA within a six-month revenue payback window
Familiarity with unit economics of a B2B SaaS business (CAC, ARPU, churn, LTV)

Conversion Rate Optimization

Creation, testing and CRO of our creatives, ad copy, landing pages, lead magnets, and prospect follow-up sequences
Improving both paid visitor to trial and trial to paying conversion

Outbound Marketing

Customer acquisition through 1:1 reach outs to an ABM list of all U.S. based churches, via email, LinkedIn, and direct mail
Either done in-house via an SDR or outsourced

Content Marketing

Via our newsletter
Via our automated sequences
To build awareness of our brand within our niche of U.S. churches

Tradeshow Marketing

Ramping up our church industry tradeshow and digital event presence

Initially we're seeking someone with the detailed skill set in digital advertising to manage our customer acquisition channels directly instead of via an agency. As the channels prove their economics and ROI we may consider working with an agency that you would manage. Experience marketing to churches, non-profits, or specific niches and interest groups is a positive.

As we grow and scale, we need someone who can own their role and hit their ROI metrics, manage multiple moving pieces and team members / contractors / agencies with solid leadership and organizational skills, and equally important - be someone we love working with, since you will work closely with our leadership team.

This role is a top priority in the company. We are looking for someone who can own new customer acquisition. We are looking for an experienced person to oversee all paid media, thoughtfully optimize, scale, and manage a growing marketing budget and expand the number of customer acquisition channels.

What You'll Do:

2x New Customer Acquisition
Desired Outcome: Increase the number of new customers we add each month, while staying within our CAC goals, by scaling up existing channels and expanding into new digital channels.
- KPI: # of New Customers Per Month
Calculate CPL and CPA on LinkedIn, Meta, Google, Outbound, Tradeshows, and Direct Mail
Desired Outcome: Have accurate CPL and CPA numbers for each of the above six channels. Scale up what works.
- This will require getting Google, LinkedIn, Meta (FB/IG), and outbound channels working within our ROI goals.
- KPI: # New Customers Per Month below CAC targets
Produce Weekly & Monthly Attribution Reports by Channel
Desired Outcome: Produce accurate weekly & monthly attribution reports across all channels that can be used to assess and optimize paid media budget for the upcoming month and make in-month tweaks.
- KPI: A trustable and accurate weekly multitouch channel attribution report that allows you to make smart budgeting decisions and optimize ad spend.
Own, Manage and Optimize our Lead Funnel
Desired Outcome: Work with our data analyst to identify opportunities to improve our webinar funnel for conversions and build a testing strategy. Use rigorous A/B testing and creative insights to test changes to copy, colors, design, etc. to improve conversion-related metrics like ad click through rate, landing page conversion rate, webinar show up rate, purchase rate, etc. Run at least 1 new test per week on the funnel following your testing strategy.
- KPI: Increase Paid Visitor to Trial Signup
- KPI: Increase Trial Signup to Paying Customer Conversion

You will own 6 key numbers as the Marketing Manager:

CPL
CPA
Ad Spend
# of New Free Trials
# of New Paying Customers
New Customer Revenue Added Per Month

Who will you work with?

You will report directly to the CEO. You will manage our Marketing Analyst and Content Writer.

Where will you work?

We provide flexible work hours, but require you to be available for team meetings during U.S. work hours and that you join us in Slack (our asynchronous communication software).

This Could Be For You If:

You love marketing data, analyzing data and making decisions based on the data.
You are excellent at performance marketing and digital advertising on Facebook, Instagram, LinkedIn, Google, YouTube
You are excellent at content marketing and affiliate marketing
You are passionate about helping Churches succeed
You are a strong people and agency manager who can keep your direct reports on track to hit KPIs.
You're experienced with setting up multichannel, multitouch attribution systems
You are extremely organized and a strategic thinker.
You are results-driven in your work; you take responsibility for results and love achieving and exceeding goals.
You are growth-oriented, and always looking for ways to improve.
You are enthusiastic, uplifting, and positive.
You prefer a work culture where there is direct feedback, high expectations, and people work well together.
You're a capable doer willing to roll up your sleeves and get things done as well as a capable manager.
You want to work at a mission-driven organization.

Requirements

You have previously personally set up and managed at least $500k per year in online ad spend across Meta, LinkedIn, and Google that was tracked to determine CPL and CPA. If you haven't done this before, please do not apply, as this is essential to the role.
You have overseen online ad spend on each of the above 3 customer acquisition channels.
B2B digital marketing experience is a must
You've managed multiple media buying agencies at once and know how to lead them to get results.
You have a deep understanding of digital marketing funnels, content marketing, and affiliate marketing.
Experience managing and growing a small and growing marketing team
You have 5+ years of experience in performance B2B marketing, with a focus on driving customer acquisition and revenue growth through digital channels.
You are familiar with multi-channel attribution tracking and optimizing across multiple channels.
You have tracked and managed marketing funnel data like CPC, CPL, and CPA and know how to optimize for these numbers.

Compensation & Benefits

Work from anywhere, but we'd love it if you're willing to work in our Pensacola, Florida office.
Competitive compensation package includes:
- Annual salary range of ($110k to $160k) depending on experience
- Annual bonus based on company profitability
4-day work week year-round (9-hour workdays)
2 weeks PTO and all federal holidays
5% matching 401(k)
Quality company-paid health insurance through Florida Blue, with 75%-company paid dependent premiums.
Dental Insurance
Vision Insurance
Life insurance
Christmas/Thanksgiving/New Year paid holidays.
Mobile phone and gym allowance
Relocation allowance if needed
Annual Christmas bonus
Annual performance-based raises

Why you'll love it here:

We're a small enthusiastic team of people who love their work, love this company, and care for each other.
We believe in doing well by doing good.
You get to use your talents for good! You'll be directly making an impact helping churches build stronger communities
Your ideas matter. You'll directly see the impact of your contributions on our customers and employees.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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