Application Deadline: 17 January 2025
Department: Lifestyle
Location: PURPLE New York
Compensation: $40,000 - $45,000 / year
Description
PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency's New York office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play an supporting role in the for Luxury Travel, Hospitality & Lifestyle clients.
Key Responsibilities
Responsibilities:
• Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
• Ad-hoc project work and carrying out specific or general research.
• Attending client meetings and special events • General knowledge of all media including strong understanding of digital landscape and social media platforms
• Manage client administrative tasks such as reporting, scanning coverage, and updating databases
• Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion
• Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office Draft press releases and any accompanying press pack materials
• Support the team by collating information for seasonal newsletter
• Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity
Skills, Knowledge and Expertise
Skills and Experience
• 1 year of relevant public relations experience
• Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
• Strategic, creative thinker with excellent oral and written communication skills
• Familiarity with the organization of press reports and press clips.
• Demonstrate solid understanding of and ongoing interest in media relations and strategy.
• Able to identify communication opportunities through a pro-active approach.
• Discreet, professional and articulate, with excellent communication skills.
• Extremely well-organized, methodical, and efficient, with strong initiative.
• Strong writing skills.
• Computer skills including Outlook, Excel, PowerPoint
• Knowledge or willingness to learn of cultural affairs and lifestyle trends
• Excellent organisational and time management skills with an aptitude for multi-tasking
• Proficiency in Microsoft Office, Ciscion and Adobe Photoshop
