Purpose
Drive brand advocacy and momentum by connecting fans of the brand with the athletes and influencers (creators) they are passionate about and ensure the brand continues to build association with its key partners, while establishing credibility in sport and culture.
As part of the partner activation team NAM, execute the blueprint for partner activation to ensure there is a planned steady stream of relevant partner stories across earned, owned and partner channels.
Ensure the brand is “always on” through a mix of market 100, icons and future icon talent content published on all relevant social platforms. Direct the right stories to the right consumers at the right time across all channels (brand, wholesale, retail (DTC & .com), and digital/social).
Execute and support the implementation of the overarching publishing strategy for our partners which drives consumer-centric, resonate content across the Newsrooms’ 4 publishing platforms: earned, owned, influencer (creator), sports marketing.
Key Responsibilities
- Be the point contact for key athletes and their Partner Activation plans for NAM Brand (if app.), Future, Market and next generation of partners, this includes the management of yearly athlete product, campaigns and calendars.
- Execute the “local” partner editorial strategy to land global icon partner stories with impact while also sourcing / covering key local partner stories and moments.
- Execute the Partner Publishing briefing and Partner request process from: implementation, adaptation or in market creation (as needed).
- By campaign level scope and priority work within NR squads to project manage and coordinate all aspects of partner content strategy as it relates to production, including budget, vendor and asset management to completion.
- Responsible for understanding brand seasonal product assortment & initiatives, key items & looks and launch dates. Implementation of gifting and seeding tactics across each product drop.
- Help support the yearly process of athlete segmentation across product, interest & channels, through the collection of insights into a one source of truth database.
- Responsible for the management and input of the Partner Activation tracker: updates on monthly partner contract deliverables and usage throughout each season / campaign.
- Ensure partner activation project deliverables adhering to all deadlines, milestones and processes.
- Support the Partner Activation management and PR teams to craft and pitch partner stories targeted at earned media.
- Educate and execute partner usage strategy across key market touch points, ensuring close collaboration and partnership with various x-functional partners (Comms, Brand Activation and CRM, Sports Marketing, Trade Marketing, eCom, Trend, Culture Marketing).
- Provide input into all relevant partner social media channels (both local and global) to ensure consumer and channel relevance, quality and consistency.
- Enforce the global and local policies and mandates – ensure all global standards around social media guidelines, tone of voice, visual identity, platform positioning, etc. are followed.
- Participate in team wide editorial meetings, Social/PR and partner activation updates but not limited to providing a PA weekly/monthly touchpoints newsletter (recap) to x-functional and leadership teams.
- Together with the other Partner Publishing and Partner Activation teams around the world, help execute the coordinated adidas presence on all relevant partner channels to maximize global and local impact.
- Ensure key analytics are being used to measure effectiveness of programs and continually evolve the digital strategy.
- Bring consumer insight & thought, industry and trends across the Partner Activation and greater Newsroom team. Help support the implementation from ideas to action.
Key Relationships
- Sports Marketing
- Culture Marketing
- Global Social & PR Leaders
- Global Partner Activation Team
- NAM Business Units
- Creative Agencies
- NAM Brand Communications
- NAM Digital (inc. eCom, Customer Service & Membership)
- NAM Digital Analytics
- External Partners
Knowledge, Skills And Abilities
- Strong interpersonal/communication skills and high level of strategic & critical thinking
- Strong understanding of social and digital publishing.
- Strong experience in the field of social / digital media or working in an editorial media capacity.
- Strong writing, research, presentation and project management skills
- Proven Track Record in Partner, Influencer and Athlete Marketing.
- Diverse knowledge of social media platforms
- Deep knowledge of brand marketing functions and interactions.
- Experience and knowledge of International Fast Moving Consumer Goods Industry preferably from Sport or Fashion Industry.
- Good understanding of cross functional business processes.
- Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital and retail.
- Experience managing a broad and diverse team and navigating within a global environment.
- Fluent written and spoken English language skills
- Knowledge, passion and understanding of sports & culture
- Proven experience in content creation for social
Requisite Education And Experience / Minimum Qualifications
- University degree or equivalent education required. Ms/MBA/PhD preferred.
- Minimum 1-2 years of experience in marketing, Partner Activation or a related field.
- Experience in leading x-functional programs.
- Extensive experience working in global or local and virtual team structures.
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
