Threes Brewing, the Brooklyn-based brewery, bar and events company is hiring a Marketing & Community Manager to help tell the story of our beer, brand, and values. We believe that beer is a powerful conduit for creating meaningful human experiences and connections, and we’re focused on creating a robust marketing strategy that enables us to continue to deliver meaningful moments for our guests and fans.
The Marketing & Community Managerwill help bring the soul of the brand to life through customer communications, asset development, public relations, social media, events and content creation. The ideal candidate is a motivated self-starter who is enthusiastic about the food & beverage industry and the Threes Brewing brand. They will possess exceptional oral and written communication skills to foster two-way dialogues with patrons across business lines. The position is based in Gowanus, Brooklyn.
Responsibilities Include
- Proactively plan, conceptualize, and create/capture compelling content that drives affinity for and keeps consumers engaged with the Threes brand across digital channels (social/email/website etc.)
- Provide a high level of responsiveness to consumers across our social channels and within beer enthusiast communities
- Monitor and report customer feedback, initiating opportunities to integrate feedback and ideas into the larger marketing plan
- Identify and nurture relationships with organic brand advocates
- Maintain website to reflect key corporate initiatives
- Develop collateral for digital and physical assets for both retail and wholesale customers - i.e., for new beer releases, public events and other Company initiatives
- Own Company newsletter production and dissemination
- Contribute to / help implement strategies for driving retail foot traffic and private events business
- Liaise with external agency and management on label design
- Oversee digital asset management by cataloging, protecting and disseminating marketing-related files
- Track appropriate metrics and actively recommend and implements ways to increase consumer engagement and conversions
- Stay abreast of platform/feature updates and how to best leverage for branding efforts
Skills & Experience
- 3+ years of experience in brand and/or social marketing
- Ability to construct a POV and independently articulate clear messaging
- Excellent project management skills and organization
- Polished and purposeful writer that puts the customer first
- Eye for visual composition and photography (iPhone photographer, at minimum)
- Google Suite, especially sheets and doc
- Klaviyo, or similar email platform, for customer segmentation, campaigns, and reporting
- Canva and/or basic Photoshop for basic design work
- Sprout Social or similar social media management software for publishing and monitoring
Compensation And Benefits
- Paid Time Off
- Medical, Dental, Vision insurance
- 401k after one year of employment
- Salary Range $55,000 -$70,000 per year
