STAT - Executive Director of Consumer Revenue & Marketing

Boston Globe Media • Full-time • Boston, MA, US • 3w ago

About STAT

In November 2015, STAT was launched as a new national media brand focused on health, medicine, and life sciences. Since then, we have grown to be the authoritative and trustworthy news media source in the industry and our all-star team of editors and reporters have won numerous journalism awards, including being named as a 2021 Pulitzer finalist. The STAT brand includes a website (www.statnews.com), mobile app, numerous newsletters, live events and virtual events, and other products. STAT is based in Boston and is affiliated with Boston Globe Media Partners but is independent from The Boston Globe.

The Role

We are seeking an Executive Director, Consumer Revenue & Marketing to lead our subscription business, drive lead generation, and elevate product marketing initiatives to ensure sustained and impactful growth.

The Executive Director of Consumer Revenue & Marketing will be responsible for leading STAT’s subscription growth strategy, from acquiring new subscribers to ensuring high retention rates. This role will focus on optimizing lead generation, managing subscription funnels, developing data-driven marketing campaigns, and testing new growth levers. You will lead a cross-functional marketing team and work closely with editorial, product, design, sales, Enterprise, and data teams to support STAT’s growth and impact.

What You’ll Do

Subscription Growth & Testing
Develop and execute a comprehensive strategy to increase subscription revenue, with a focus on net-new growth and retention.
Lead subscription funnel optimization efforts, continuously testing pricing, offers, and product positioning.
Monitor and analyze subscription metrics, identifying areas for improvement and growth opportunities.
Implement A/B testing, creative experimentation, and data analysis to inform decisions on subscription campaigns and product updates.
Lead Generation & Conversion
Drive lead generation strategies that maximize conversion rates and build a robust subscriber base.
Oversee the implementation of lead-nurturing tactics, including personalized content, email marketing, and targeted campaigns, ensuring qualified leads are effectively converted to subscribers.
Collaborate with editorial and marketing teams to leverage STAT’s content to capture new audiences and scale STAT’s editorial newsletter business.
Product Marketing
Lead the marketing strategy for STAT’s product offerings, including STAT+ subscriptions, premium reports, and events.
Collaborate with product teams to design and refine marketing collateral, subscription plans, and value propositions that speak directly to STAT’s core audience.
Drive engagement and retention through compelling messaging and exclusive benefits.
Data & Analytics
Leverage data and analytics to make informed marketing decisions and track key performance indicators (KPIs), including Customer Lifetime Value (CLV), Average Revenue Per User (ARPU), churn rates, and conversion metrics.
Partner with data teams to gather and analyze customer insights that guide audience segmentation, retention strategies, and personalization efforts.
Paid Media & Performance Marketing
Oversee STAT’s paid media operations, working with internal teams and external agencies to drive traffic and conversions through channels such as social media, search, display ads, and partnerships.
Continuously optimize paid media efforts, tracking ROI and refining strategies based on performance data.
Team Leadership & Collaboration
Lead a cross-functional team, including subscription growth, product marketing, lead generation, paid media, email marketing, and conversion optimization and testing.
Work closely with the editorial, product, and events teams to ensure alignment on marketing initiatives and company-wide goals.
Collaborate on strategic projects that support long-term growth, including product launches, brand campaigns, and new content initiatives.

Who You Are

7+ years of experience in subscription marketing, growth marketing, or digital media marketing.
Proven track record of successfully driving subscription or membership growth in a digital media environment.
Strong understanding of A/B testing, lead generation tactics, and data-driven marketing strategies.
Experience managing paid media campaigns across multiple channels.
Analytical mindset, with the ability to turn data into actionable marketing strategies.
Leadership experience, including managing teams and cross-functional collaboration.
Excellent communication and project management skills.

Compensation/Location

The minimum salary for this position is $100,000. We offer a competitive benefits package, including health insurance, a 401k plan, generous vacation, parental leave, and more. We also have numerous wellness offerings, including free access to HeadSpace for all full-time employees.

The STAT office is located in downtown Boston, nearby Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. We have colleagues in the organization that come into the office on a regular basis and colleagues that are based in various cities throughout the U.S. For this role, we will consider candidates who are based anywhere in the United States.

How to Apply

Interested in this job? If so, we’d love to hear from you. Please submit a cover letter and resume on the .

In your resume and/or cover letter, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc.).

STAT is committed to building a. We strive to create a culture that encourages, supports, and celebrates all voices. A staff that reflects the world around us makes for better — and more accurate — journalism.

EEO Statement

At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part to achieve this is by having a workforce that is diverse, equitable, and inclusive - like the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.