Company Description
Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.
When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.
Explore life at Fortune Brands here.
Job Description
As a Direct Commerce Manager, you’ll have the opportunity to support the team with various digital marketing and ecommerce program execution. In this position, you will be an individual contributor leading the day-to-day efforts of our websites, DTC Stores, and digital platform tools such as a DAM and CMS. You will also manage or support projects in key areas such as search engine optimization and marketing; e-newsletter development/execution; social media for assigned brands/channels. You will interface directly with internal and external teams to ensure the successful development and deployment of projects.
You’ll be part of a core team tasked with the development and execution of the Water Filtration Commerce roadmap and playbook implementing best in class digital shelf content, expansion of online assortments and testing of lower, mid, and upper-funnel campaigns to optimize promotional spend budgets to drive profitable growth. You’ll lead in educating cross-functional teams on eCommerce and digital best practices and partner with the brand and creative teams in the development and curation of content and messaging to support digital shelf excellence and leverage internal digital and data management teams to develop new solutions and processes for go-to-market channels.
Your Role
- Function as a Product Owner for various digital applications and products
- Create and implement the go-to-market strategies and implementation plans for assigned websites, including user experiences and Key Performance Indicators.
- Manage search engine optimization updates to continue to drive visibility and traffic.
- Manage Content Management System maintenance and ongoing enhancements.
- Overseeing the strategy, planning, design and content of advertising campaigns to ensure it meets the needs of the target audience(s) and goals.
- Participation in the Development and Execution of roadmap and playbook
- Management of eCommerce Retailer and Marketplace Programs for multiple brands and products
- Enhancement of Digital Shelf content (Title, A+ Content, Bullets, images, video)
- Analysis and improvement of Ratings and Reviews.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
- Collaborate with Data Management and Digital teams to design and test next gen internal PIM/content management systems for content syndication.
- Explore partnerships with relevant influencers and affiliates to identify opportunities for co-marketing and cross-promotion.
- Ongoing analysis & evaluation of user engagement, conversions, assortment and pricing strategies against competitive brands
- Monitor brand presentation by 3ps
- Partner with cross-functional entities in support of digital and eCommere initiatives like Supply Chain, Logistics, Business Intelligence and more
- Additional responsibilities as programs scale and grow
Qualifications
QUALIFICATIONS:
- Comprehensive knowledge of eCommerce and Digital Marketing technologies and tactics.
- Proven success developing, executing, and maintaining Direct and/or eCommerce brand and digital shelf strategies
- Analytical abilities coupled with highly developed interpersonal and influencing skills, and strong verbal, written, and presentation communication skills.
Preferred Qualifications
- Bachelor’s degree in marketing, Advertising or Communications, preferred.
- 5-7 of proven Digital Marketing experience either in a corporate or agency setting.
- Previous experience with DAM, CMS, CRM, Marketing Automation platforms, preferred.
- Experience working with direct commerce, e-commerce, omnichannel, website, email, social, lead gen/lead nurture activities.
- Strong analytical and critical thinking abilities.
- Ability to lead projects with minimal guidance.
- Deadline-oriented with the ability to prioritize tasks and manage time effectively.
- Demonstrated success in managing large, complex projects in cross-functional environments.
- Ability to work in a fast-paced environment and learn quickly.
- Solid communication, problem solving and project management skills.
- Knowledge of Amazon Seller/Vendor Central, Shopify+, WooCommerce and other similar eCommerce platforms.
- Strong written and verbal communications skills.
- The ability to work effectively in a team and process-based environment.
- Proficient in Microsoft Office Suite (Word, Excel, Project, PowerPoint).
- Proficient in industry leading analytical tools like Google Analytics, Microsoft Clarity, Profitero, Hotjar, SEMRush…etc.
Additional Information
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility/adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN.
Equal Employment Opportunity
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
