The Greater Capital Area Association of REALTORS® (GCAAR), one of the nation’s largest local real estate associations serving more than 12,000 members, is looking for an experienced, forward-thinking Communications Manager to join our team. Reporting to the Vice President of Strategic Communications, the role will be an integral part of our Communications team.
Our desired candidate has excellent writing and social media skills and is adept at managing many competing projects while still meeting deadlines and achieving measurable results in a fast-paced environment.
Key Responsibilities
- Manage communications for GCAAR’s Government Affairs team:
- Lead monthly meetings with team to determine communications needs.
- Write and distribute monthly legislative e-newsletter.
- Craft government affairs content for email, social media, website and other communications channels.
- Play an integral role in calls for action, other campaigns.
- Serve as primary staff liaison and oversee production for GCAAR’s Capital Area REALTOR® magazine, published four times/year:
- Participate in all meetings related to the magazine and advertising.
- Collaborate with VP, strategic communications and external vendor to plan quarterly Capital Area REALTOR magazine content, compile and/or write articles and review design/print proofs; serve as point of contact for vendor’s writer/designer.
- Write, format and distribute newsletters/emails and content for other communications channels.
- Maintain the association’s social media calendar and accounts; develop, execute and evaluate social media campaigns as needed. Edit weekly content and post emergent updates/reels.
- Develop and post association content to websites; perform regular maintenance on association website.
- Work with SME to keep contract forms updated on GCAAR website; promote new/updated forms rollouts several times/year.
- Create/update materials and assist with implementing annual programs, including Recognition Awards/Annual Awards, and special campaigns
- Serve as backup contact for media inquiries and interviews.
- Regularly track email and website engagement through Google Analytics and other measurement tools.
- Supervise two staff members.
- Perform other tasks, as assigned.
Qualifications:
- Four-year degree from an accredited college or university in communications, journalism, public relations or marketing
- Six to eight years of related work experience, to include supervisory responsibilities
- EXCELLENT writing and editing skills (writing test and samples will be required)
- Experience in management of social media sites (Facebook, Twitter, LinkedIn, YouTube and Instagram), email marketing tools and website content management systems (CMS)
- Experience with magazine production
- Forward thinker and self-starter who understands the big picture
- Proven ability to work efficiently while maintaining a high standard of quality in a fast-paced, deadline-driven environment
- Ability to balance multiple, time-sensitive projects while still meeting deadlines
- Attention to detail
Other Desired Skills
- Self-motivated, organized and highly resourceful team player with a positive, can-do attitude
- Practical knowledge of current communications and email marketing best practices to drive brand engagement and build traffic across web and social platforms
- Knowledge of/interest in media relations, government affairs and/or graphic design a plus
- Familiarity with/hands-on experience writing in Associated Press (AP) style
- Proficiency with Microsoft Office Suite
Please include your salary expectations in your cover letter.
- Applicants cannot hold an active real estate license. If you want to be considered for employment, you would have to put the license on “Inactive” status prior to employment.
