Marketing Communications Manager

The New Club • Contract • San Francisco Bay Area, US • $30 - $60 / hour • 4w ago

About the Company & Role

The New Club is the members-only community for senior women in engineering dedicated to network expansion and career expansion. We’re on a mission to center women at the cutting edge of tech innovation, and equip them with the networks, knowledge and opportunities to advance in their careers.

We are seeking a dynamic and creative Marketing, Social Media & Communications Manager to develop and execute on our brand messaging, social media strategy, external communications and copywriting, with a strong knack for finding the best language to showcase our products and services. This role is pivotal in shaping and amplifying our brand's voice across all channels, ensuring consistency, and driving engagement with our members and public audience. The ideal candidate will be a catch-all marketer, with a startup-centric, roll-up-your-sleeves attitude, who can work across brand & product marketing as well as digital media.

Responsibilities

Brand Messaging: Develop compelling, consistent, and differentiated brand messaging for our website and across all marketing and communication channels.
External Communications: Drive all external communication efforts, including drafting our community newsletter(s), social media copy, member emails, and engagement touch points. Own ourSlack community.
Content Strategy & Creation: Lead the creation and distribution of high-quality content (e.g., newsletter, social media, website copy, thought leadership pieces) that reinforce our brand identity and values.
Campaign Management: Execute on integrated marketing campaigns that drive brand awareness, engagement, and ultimately, business results.
Social Media Management: Manage our social media presence, driving engagement to grow our following and foster a vibrant online community.
Brand Measurement: Track and analyze key brand metrics (e.g., brand awareness, sentiment, engagement) to measure the effectiveness of marketing and communication efforts.

Qualifications

Experience: 5-7+ years of experience in brand marketing, digital marketing and/or marketing communications, with a proven track record of success in building and managing strong brands.
Exceptional written and verbal communication skills, with a strong command of storytelling and the ability to translate technical concepts into compelling narratives, as well as conversion copywriting.
Strong understanding of brand strategy, positioning, and product marketing principles.
Data driven approach to digital marketing, social media, content marketing, and product launch strategies.
Proven project management and organizational skills.
Excellent interpersonal and leadership skills - can work both independently and collaboratively.
Proficiency in marketing and communication tools (e.g., MailChimp or other email marketing platforms, social media management platforms; Nice-to-have: automation tools like Zapier or Dripify).
Have a determined, positive, and can-do attitude that matches our team culture
Bachelor's degree in any relevant field.
Nice to have: Experience working in high-performance environments, including but not limited to fast-growing VC-backed startups. A balance between analytical and creative thinking. Can get deep into metrics, but also get creative with engaging content.