Digital Marketing Campaign Specialist (B2B)

Planet Interactive • Contract • Remote (San Francisco Bay Area, US) • $45 - $50 / hour • 2w ago

Planet Interactive is seeking a remote Digital Marketing Campaign Specialist (B2B) to assist one of our clients that provide a data collaboration platform for some of the world’s most innovative companies.

The Digital Marketing Campaign Specialist will execute marketing campaigns across channels, report on performance, and manage digital projects end-to-end, on-time and in-budget.

Pay: $45-$50/hr+ depending on experience (W2 and option for benefits)

Location: Remote (PST Hours - qualified candidates must be US Citizens and working within the US)

Digital Marketing Campaign Specialist Responsibilities:

Paid Media Campaign Management
Execute monthly multi-channel campaigns across LinkedIn, 6sense, and other platforms.
Manage campaign planning, setup, and optimization.
Monitor performance and budget pacing 2x weekly.
Ensure quality control across all campaign elements.
Analytics & Reporting
Develop comprehensive monthly campaign performance reports.
Analyze and report on key metrics across paid social, programmatic, and publisher direct buys.
Track lead quality and campaign effectiveness through Salesforce.
Provide ad-hoc performance analysis as needed.
Project & Platform Management
Coordinate cross-functional marketing initiatives using Asana.
Manage lead processing from multiple publishers.
Maintain and optimize Drift conversational marketing playbooks.
Support email nurture programs and newsletter initiatives.
QA landing pages, emails, and ads to ensure accuracy of messaging, and creative.

Digital Marketing Campaign Specialist Qualifications: