Please send resume in WORD format should you be interested in the following Marketing Technology Coordinator position located Los Angeles (Century City). This is a full-time, direct-hire position with a salary between $60-$67K plus awesome benefits. If you’re not interested, please pass along to your colleagues as we do pay referral fees.
Title: Marketing Technology Coordinator
Location: Los Angeles (Century City)
Compensation: $60-$67K
Work Environment: Hybrid - Tuesday, Wednesday, Thursday in office
Key Responsibilities
- Web Content Posting and Curation
- Update content on external website and intranet daily
- Post press coverage, Firm news, articles, events, bios, job opportunities and awards, and update practice pages in a timely manner
- Assist with web development, including building templated pages and brainstorming creative solutions for sharing and curating content
- Generate website analytics, and create data reports with actionable insights
- Maintain Word and PDF versions of updated marketing materials
- Resize and catalog images in media library; ensure consistency and brand compliance with image usage for internal and external platforms
Email Marketing
- Work with email marketing program (Pardot) to create newsletters, webinar invitations, and internal and external announcements
- Format newsletters, obtain approvals, export mailing lists and schedule distributions
- Analyze and report on newsletter readership statistics
- Manage subscribers and bounced emails, updating opt-ins and opt-outs in CRM database
- Work with events team to coordinate and implement technological components of webinar invitations and other event campaigns
CRM and Database Steward
- Proactively update contacts database (Salesforce) by categorizing and filtering contacts, importing and exporting lists, and maintaining general data hygiene
- Generate mailing lists and run reports and searches on an as-needed basis
- Generate and review scheduled database audits to ensure quality and accuracy of reportable data
- Leverage additional data enrichment tools to consistently and methodically keep contacts up to date
- Meticulously research, correct and enter new contact data; resolve duplicates and bounce backs
- Work with lateral hires to add contacts to mailing lists; send announcements
- Document data-related processes and procedures for reference and other knowledge-based training
- Input and ensure accuracy of matters for the firm’s Experience Management system
Technology
- Liaise with internal technology department to develop and test system enhancements related to marketing technology
- Collaborate with the technology department and outside vendors on software hosting and upgrades
- Support the marketing team by troubleshooting any technology questions regarding the website, email marketing, proposal tools and database needs
- Troubleshoot and resolve issues related to integration and system performance