The Digital Designer is responsible for supporting the design needs of Baked by Melissa, including creation of newsletters, digital ads, web pages, interactive posts, and editing videos/gifs. This role requires a high sense of urgency to meet deadlines while demonstrating attention to detail. The Digital Designer works closely with the Digital Marketing team as well as other departments such as E-Commerce, PR, and Product Development teams to deliver an exceptional brand experience for our customers across all touchpoints.
What You’ll Do
- Design, produce, and manage interactive digital content including: newsletter campaigns, digital marketing needs, display ads, paid social media, website landing pages, homepage banners, and other misc. requests.
- Be a brand ambassador by maintaining brand voice and guidelines across all assets.
- Implement improvement to designs through market research, mock-ups, and presentations.
- Stay ahead of new design trends, functionalities, best practices, and competitor work.
- Adhere to project calendars and meet deadlines.
- Prepare digital files for stakeholders including optimization, slicing, and delivery.
- Crop and resize imagery for use across all digital channels.
- Other relevant duties as assigned.
What We’re Looking For:
- Ability to work efficiently and manage multiple projects simultaneously while under tight deadlines with attention to detail.
- Ability to communicate expectations, set and meet personal deadlines, follow up on projects with a strong sense of urgency.
- Demonstrate an understanding of website accessibility and optimization as well as best practices across desktop and mobile environments.
- Strong ability to design with a clean and luxury-focused aesthetic while following brand guidelines.
- Should be able to work both independently and collaboratively in a fast-paced, deadline-driven environment.
- Ability to take creative feedback and execute updates quickly.
- Must be a team-player and be able to interact across departments to communicate with the stakeholders.
- Excellent verbal and written communications skills.
- Attend and participate in quarterly product photo shoots in North Bergen, New Jersey
- Maintain a positive, enthusiastic, and energetic attitude to help foster an upbeat work environment.
Qualifications:
- Bachelor’s degree or equivalent in digital design
- 3+ years of design experience in a creative agency or in-house setting
- Excellent typography skills and impeccable attention to detail
- Strong layout design skills
- Advanced proficiency in Adobe Creative Suite: InDesign, Illustrator, Photoshop, After Effects and XD (or similar web design programs).
- Experience with Premiere Pro or video editing programs and animation skills a plus.
- Strong organizational skills - able to manage and keep track of multiple working projects.
- Knowledge of Mac OS and proficiency in Microsoft Office & G suites.
